The company said it would offer up to 10,000 pairs of Crocs a day to those working in the healthcare industry.
Crocs President and CEO Andrew Rees said they were working to find the most effective way to help in the pandemic that was sweeping the world.
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“Over the past week, we have talked to healthcare professionals, their facilities and even family and friends, and they specifically requested our shoes for the purpose of relieving their feet, as well as the tranquility of spirit they need. the ability to clean up easily before returning home to their families, “said Rees in a statement.
Everyday from noon EST, health workers can visit the Crocs website to request a free pair. The website will remain open until today’s free pairing is completed. Crocs has also pledged to donate 100,000 pairs of shoes for distribution to a number of selected health facilities and organizations.
Crocs is not the only shoe company to give back to healthcare workers.
Allbirds donated nearly $ 500,000 in shoes in a similar campaign and has now launched a buy-and-give-it-for option to have their customers donate a pair of shoes to a healthcare professional.
“We were completely blown away by the response to our US healthcare gift last week. Our team has worked overtime to respond to all requests, and we have distributed $ 500,000 in shoes since Friday, “The founders said in a statement:” At the same time, our commitment has revealed a need beyond what we can satisfy ourselves while ensuring that we balance the needs of our employees. We would love to continue to find a way to give Wool Runners to the thousands of remaining health care workers who have reached out and protect our communities during this crisis, but we need your help. ”
Other companies are also mobilizing to help. Starbucks announced this week that it would offer free coffee to all first responders or medical personnel until May 3.