Business Insider, which first revealed the story, says there are currently no plans for the new watch to carry the Fitbit branding, but other clues suggest otherwise. More importantly, a source speaking to The Verge claimed that the new smartwatch (currently codenamed Rohan) would cost more than the current line of Fitbit devices – an odd comparison to make if there is no connection. .Fitbit’s current line of devices starts at $ 299.99 / £ 279.99 / AU $ 449.95, and a higher price would make sense for a new, higher-end device – and that’s something we do. have been waiting for some time.
A real Fitbit connected watch
First of all, a little history. Google announced the acquisition of Fitbit a year ago and closed the deal in early 2021. The two companies were silent on details of the partnership for several months, but during the Google IO 2021 event in May, they revealed some interesting developments.
First, Google announced that it will bring some Fitbit features to Wear OS. Wear OS already has a fitness app, but the company explained that integrating Fitbit would add features like goal celebrations when you hit a step goal. This could let you sync your health and training data seamlessly with the Fitbit app (very handy if you want to switch between devices)
More interestingly, Fitbit CEO James Park announced that the two companies are also working together on a “premium” Fitbit smartwatch running Wear OS.
It would be a big change for Fitbit. Although the Sense and Versa lines are advertised as smartwatches, they are much more limited than the Apple Watch, Samsung Galaxy Watch, or Ticwatch Pro. Not only do they have less powerful processors and less internal storage, but there’s only a small selection of third-party apps available in the Fitbit gallery – and almost all of the ones on offer are either fitness tools or simple ones. games.
In short, while they’re great for tracking health and workouts, the Versa 3 and Sense just aren’t as versatile as a “real” smartwatch. You certainly can’t use them to reply to emails or navigate using Google Maps – until now.
Get a head start
The impending launch of a Fitbit smartwatch would also explain why the company has put so much effort and investment into its paid subscription service over the past few months.
Fitbit Premium has undergone significant improvements this year, with new features including guided meditation sessions with Deepak Chopra, guided workouts by Will Smith, and a readiness score that tells you how much energy you are getting. lay out for the day ahead. Sleep Animals is another upcoming new feature and will offer personalized advice to help you improve your nighttime recovery based on patterns and habits.
We can only speculate at this point, but bundling all that premium content together with a Fitbit-branded smartwatch could make it a much more tempting proposition and give Google’s new handset a leg up on rivals like the ‘Apple Watch, which requires a separate monthly payment. for its Apple Fitness Plus service.
We will be keeping a close eye for more information on the Rohan Project, and will bring more information to you as soon as we have it. Details of Fitbit devices rarely leak far in advance, but renderings of the Fitbit Charge 5 and Fitbit Ace 3 have surfaced ahead of their launch, so additional details may appear before any official announcements are made.