The advertising regulator has cleared Tesco’s Christmas TV campaign featuring Santa Claus carrying a Covid vaccine passport after it drew 5,000 complaints from viewers.
The ad, titled This Christmas Nothing Stops Us, shows supermarket shoppers determined to have a great Christmas with their family and friends after last year’s Covid restrictions.
However, in one scene, a reporter appears on television with “breaking news”, telling viewers that “Santa Claus could be quarantined”. Santa Claus is then shown presenting his Covid pass to border control, proving he has been vaccinated to a customs officer so he can enter the country without restriction.
Commenting on complaints that the ad is coercive and encourages medical discrimination, the Advertising Standards Authority (ASA) said the ad “does not violate our rules and there is no reason to ‘to act “.
“In summary, we consider that the portrayal of Santa Claus displaying proof of vaccine status at an airport is likely to be seen as a humorous reference to the international travel rules that people have experienced this year; it is unlikely to be interpreted as a message on this subject. rules or the Covid-19 vaccine more broadly.
“While we understand that some people disagree with the immunization schedule and may find the advertising tasteless, we have concluded that it is unlikely to be viewed as irresponsible or to cause harm. serious or widespread offense on the basis suggested. “