Debenhams returned to Main Street under new owners Boohoo with a beauty store at Manchester’s Arndale Shopping Center.
The 7,552-square-foot, two-story store, which was once an outlet for the fashion chain Gap, is believed to be needed for Boohoo to strike landmark contractual deals with key brands after Debenhams left its department stores in January.
Jeanette Whithear, Director of Beauty and Housewares at Debenhams.com, said: “Debenhams.com hopes to create a destination that is a fresh, modern and unique space where customers can experience the latest in beauty. “
She said the store, which is close to Boohoo’s headquarters in Manchester and will feature interactive displays that can flag social media posts, merging ‘digital and physical elements’.
Boohoo shouldn’t be opening other outlets on Main Street. However, the concept opened after Next turned a number of former Debenhams locations into its own high-end beauty concept, while Harrods now has three specialty H Beauty stores around the country, in a battle to win over. Debenhams’ share of the beauty market.
Debenhams has closed its last 124 stores, leaving large gaps on main streets across the country, after online specialist Boohoo bought the brand, but not the stores, outside the administration.
Boohoo relaunched the Debenhams website and started selling beauty products earlier this year, including well-known brands like Lancôme, Benefit, and Yves Saint Laurent.
Scott Linard, portfolio manager at M&G real estate group, owner of the Arndale Center, said the Debenhams outlet was a “big boost … for brick and mortar retail and shows that it will continue to grow. have a balance between online and in-person shopping ”.