Brussels rejects James Dyson offer for damages in bagless vacuum cleaner battle – .

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Brussels rejects James Dyson offer for damages in bagless vacuum cleaner battle – .


Sir James Dyson has lost a legal battle to get tens of millions of pounds in damages from an EU court over a dispute over the labeling of vacuum cleaners.

In a long-standing dispute, the billionaire’s company succeeded in overturning a Brussels regulation that allowed “old-fashioned” vacuum cleaners to appear as energy efficient as newer, bagless models.

Dyson and other bagless cleaner makers have argued they lost sales due to this lack of distinction and sought damages of € 176million (£ 150million) from the Commission European.

However, the General Court of the EU rejected their request and ordered them to pay the legal costs of the Commission.

“The court concludes that the Commission demonstrated behavior which one might expect of an administrative authority exercising ordinary diligence and diligence and, consequently, that the Commission did not manifestly and seriously disregard the limits of its discretion, ”the court said.

The claim dates back to 2014 and the introduction the following year of European directives covering labels intended to show the energy efficiency of vacuum cleaners.

Dyson argued that their bagless designs are more efficient than traditional models, which lose suction and become less efficient as their bags fill up.

This means they have to use more power to maintain the same suction levels.

Because they don’t have bags, Sir James argued that his “cyclonic” devices do not suffer from this problem.

He also said the testing regime was a sham that benefited manufacturers of traditional vacuum cleaners, as it only sampled vacuums when they were empty and did not reflect actual usage.

This meant bagged vacuums could achieve the highest ‘A’ rating when tested by the EU, although they could drop to a ‘G’ rating when used by consumers in the home. .

“The label overestimated the real performance of old-fashioned bagged vacuums,” Sir James wrote in an article for The Telegraph.

“It wasn’t until people brought their machines home that they found out the truth. Not only did this mislead European consumers, it also put Dyson at a disadvantage. ”

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