The program, called Costco Next, was first launched in 2017 with just a few brands. But Costco recently stepped it up, offering a line of products such as Anker phone chargers, Mikasa tableware, weatherproof outerwear, Invicta watches, HO Sports floats and tubes, and skin care. Sumbody.Costco is now promoting the program prominently on its website and plans to add more brands and products over the coming year.
Costco has drawn its more than 60 million members by perusing stores and spending $ 400 on Saturday afternoons. But e-commerce only makes up a small percentage of Costco’s sales, and its online business has slowed this year after increasing in 2020.
The retailer hopes the online product discounts will give customers another reason to renew their subscriptions and signal shoppers that Costco is more than just a physical store.
The program, Costco says on its website, helps it import new merchandise “while increasing the value” of a Costco membership.
Costco is narrowing the choices for members in stores, primarily stocking the best-selling items it believes provide the most value to customers, and takes a similar approach with this program.
Instead of offering thousands of products from hundreds of brands, Costco curates select items – the retailer says these are popular products from brands that are often in limited supply. Costco is applying other lessons from its success in stores, where he frequently changes merchandise and adds new items to try to keep customers coming back and see what’s new.
He’s also trying to create a similar scavenger hunt experience with his online initiative: “Costco Next is constantly evolving, frequently adding new brands,” the website says. “Find out what’s new. “
Costco members can purchase products directly from branded sites and use their membership number – with no coupons or promotions – to save on their purchases.