Apple could have a problem with iPhone demand and supply – .

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Apple could have a problem with iPhone demand and supply – .


Apple is telling its component suppliers for the iPhone 13 that it may not order as many units as expected due to lower demand, according to a Bloomberg report.

While the company had already reduced its orders for the year to 80 million -om a target of 90 million – it reportedly expected to make up much of the drop next year. Now, however, Apple has reportedly told its manufacturing partners that that might not happen and that they might not see the expected increase in orders.

Like almost every other tech company, Apple has struggled with supply issues related to the global semiconductor shortage. CEO Tim Cook said the company’s latest quarterly profits were hit by around $ 6 billion due to the shortage as well as the impact of COVID-19 on manufacturing in Southeast Asia, and Apple expected an even bigger impact on this current holiday quarter.

If Bloomberg’s report is correct, however, it suggests that the iPhone 13 lineup may fall short of Apple’s initial expectations, even without the supply crunch. The initial plan to assemble 90 million units by 2021 reflected a forecast of increased demand, as Apple typically orders around 75 million iPhones for the year of each launch.

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