Actress addresses backlash after sexualized’ 80s Calvin Klein commercial – .

0
11
Actress addresses backlash after sexualized’ 80s Calvin Klein commercial – .



During an appearance on Dax Shepard’s “Armchair Expert” podcast on Monday, Brooke Shields reflected on her 1980s Calvin Klein jeans modeling campaign – and the subsequent media reaction to which the then-teenager took. been submitted. She didn’t have a lot of positive things to say.

Shields was 15 in a 1981 television interview when Barbara Walters asked Shields about her body measurements, whether she was keeping secrets from her mother (sitting right next to her), and whether she felt she was not. ‘had “no childhood” as critics claimed the girl.

RELATED: Ghislaine Maxwell Trial: Epstein’s Victim Testifies Taken To Trump At 14

In the best-known advertising image, Shields wears a barely buttoned shirt and is dressed in jeans, kicking in an unnatural and uncomfortable position, balancing on his arms. At the time, she didn’t understand the slogan of the advertisements, used both in print and on television – “You want to know what’s going on between me and my Calvins?” Nothing ”- that it was a nod to the underwear-free underwear model. .

“I didn’t think it had to do with underwear, I didn’t think it was sexual in nature,” Shields said. “I would say about my sister: ‘No one can come between me and my sister’. “

No one on the set explained the line to him. And Walters – like other media appearances Shields made as a teenager, and like similar, invasive interviews conducted in the ’80s,’ 90s, and early 2000s with star girls like Britney Spears – didn’t offer. to Shields no sympathy. Shepard described Walters’ shameful interview as “infuriating.”

Shields was vitriolic for the ads, as if she – and not the adults who created the campaign – were responsible for the sexualized message. “I think the assumption is that I was a lot smarter than I’ve ever been,” Shields said in “Vogue.”


Want a daily rundown of all the news and commentary Salon has to offer? Subscribe to our morning newsletter, Crash Course.


The ads have been a huge success for the brand, but perhaps too successful. Shields was pulled from her contract ahead of the campaign’s planned second year, allegedly because consumers associated the model’s name and not Calvin Klein with the jeans.

Shields, now 56, has pursued a career that has included two Golden Globe nominations. Her holiday movie “A Castle for Christmas” is streaming on Netflix.

More stories like this:

LEAVE A REPLY

Please enter your comment!
Please enter your name here