A slew of Twitch streamer switching platforms continues, as Ludwig Ahgren announced he will stream exclusively on YouTube Gaming, starting November 30.
Ludwig is one of the most popular creators on the Twitch platform, amassing 3.1 million subscribers. Earlier this year, it launched a 31-day feed to generate subscriptions, where it broke the all-time subscription record previously set by Richard “Ninja” Blevins. At its peak, Ludwig had 283,066 active Twitch followers.
But Ludwig is no stranger to YouTube. While broadcasting live on Twitch, he created regular videos on YouTube for years and has 2.09 million subscribers. Now, Ludwig’s subscribers will be able to receive his regular videos, as well as his live broadcasts, in a single stream.
Twitch has long been the dominant kingdom of live streaming stars. But now YouTube is implementing the right mix of creator-friendly tools and the promise of audience building to spoof Twitch’s live streaming market share.
Even though YouTube Gaming has worked to snatch some of Twitch’s most popular live streaming stars, Amazon’s live streaming platform still accounts for 70.5% of all live streaming hours watched in Q3. 2021, according to information from Streamlabs and Stream Hatchet.
The metrics also show that Facebook Gaming was the only platform to increase the number of hours watched in the third quarter, accounting for 15.7% of total hours watched. YouTube Gaming accounts for 13.8% of total hours watched.
In an interview with the Washington Post in September, Ryan Wyatt, YouTube’s global head of video games, claimed that while he doesn’t see YouTube as a direct competitor to Twitch, it gives popular content creators the opportunity to do so. more than just broadcasting live. video.
However, for the more high-profile live streamers, jetting off Twitch’s ship means a lot of money. A multi-year exclusivity agreement signed in August with Ben “DrLupo” Lupo is said to have brought in millions. YouTube was able to poach Lupo, as well as Tim “TimTheTatMan” Betar, Jack “CouRage” Dunlop and Rachell “Valkyrae” Hofstetter, among others, from Twitch.
In response to the competition, Twitch also signed exclusivity deals with some streamers, including Jaryd “Summit1G” Lazar and Brett “Dakotaz” Hoffman, among others. However, a September Washington Post report claimed that Twitch offered Lupo a modest offer compared to a previous deal offered by the streamer. Twitch has played a defensive role in trying to prevent content creators from defecting since the launch of Mixer, Microsoft’s now defunct live streaming platform.
This is probably not the last deal YouTube Gaming will make with a creator. In a tweet about the Ludwig chord, Wyatt wrote: “Our goal is to create a world-class VOD, Short Form and Live platform. And I must reiterate; we are not done yet! Welcome to the family, Ludwig!