Why Lush Cosmetics is leaving the “dark and dangerous alley” of social networks – .

Why Lush Cosmetics is leaving the “dark and dangerous alley” of social networks – .

Lush Cosmetics will shut down its social media accounts later this week in a bid to get tech companies to make online platforms safer.
The British retailer, which sells bath and body products and has a strong presence in Canada, on Monday announced plans to stop posting to Instagram, Facebook, TikTok and Snapchat by Friday.

The company, which has likened social media to “a dark and dangerous alley,” said the deactivation decision is intended to address consumers’ mental health concerns and will not be overturned unless the platforms are released. sure.

“There is now overwhelming evidence that we are put at risk when we use social media,” Lush co-founder Mark Constantine said in a press release.

“I’m unwilling to expose my clients to this harm, so it’s time to take it out of the mix. “

Facebook, Instagram and TikTok declined to comment on the campaign, while Snapchat did not immediately respond to a request for comment.

Instead of using the platforms, Lush will invest in new ways to connect and, for now, can still be found on Twitter and YouTube.

Lush had previously attempted to quit social media in 2019 with only his UK accounts, but returned when the COVID-19 pandemic began.

Lush is now reinstating the deactivation and applying it to the 48 countries in which it operates, as its “resolution has been bolstered” by information from whistleblowers who recently exposed the harms young people face due to algorithms and “loose regulation”.

Backlash against the growth of Facebook

In recent months, Facebook whistleblower Frances Haugen has accused the company of prioritizing user engagement and growth over online safety.

Documents from the former Facebook data scientist suggest the social media giant was aware of the damage caused by its products and has often done little or nothing to mitigate it.

Amid the growing backlash against disinformation and the spread of hate across the platforms of social media giants, CBC News this month announced it was shutting down Facebook comments on most of their posts, citing the improvement in good. -being and mental health of the public and its staff.

Courtney Radsch, a senior member of the Center for International Governance Innovation, said it was difficult to say how successful Lush will be with his deactivations because he did not publish a specific list of requests from social media companies.

Getting the platforms to act, she said, is usually “long work” made more difficult because “a few social media platforms have taken the world hostage by becoming the walled gardens where everything takes place. our communication ”.

Companies have already tried to push Facebook to adopt more consumer-friendly policies, but the tech giant has not caved in.

For example, Vancouver-based sportswear companies Lululemon Athletica Inc., Mountain Equipment Co-op, and Arc’teryx removed their paid ads from Facebook in July 2020 as part of a global StopHateForProfit boycott backed by Coca-Cola, Unilever, Honda America, Patagonia and more. .

Companies wanted to boycott Facebook because they believed it had not done enough to keep racist, bogus, and dangerous content or white supremacists from its platform.

The StopHateForProfit website said studies completed since the boycott found that “no platform has made significant structural changes” and that Facebook has made the least progress in responding to coalition demands.

So far, Lush has had no other business to fight, which could blunt the effectiveness of the campaign.

“Businesses will be waiting to see what kind of coverage this generates in terms of free media earned for Lush versus having to spend on advertising just over the holiday season,” Radsch said.

“And of course, they’ll also want to see the impact on sales and revenue from traffic. “


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