Lego, the world’s largest toy maker, gave its 20,000 employees three additional vacation days and a special bonus after a year of exceptional income.
The succession of lockdowns forced by the pandemic has seen demand for Lego’s iconic plastic bricks soar alongside rapid expansion in China.
“The owner family would like to… thank all colleagues with three additional days off at the end of 2021,” the Danish company said in a statement.
The family-owned group, which is not publicly traded, reported net profit of more than DKK 6.3 billion ($ 954 million) for the first half of 2021, an increase of 140% over the same period in 2020. Revenues have skyrocketed. 46% to 23 billion crowns during the same period.
It had been “an extraordinary year for the Lego Group and our colleagues have worked incredibly hard,” the statement said, adding that an unspecified special bonus would be paid to staff in April 2022.
With families stuck at home for long periods of time, Lego said all of its market groups have seen double-digit sales growth with products “that appeal to builders of all ages and interests.” Top performing themes include Lego City, Lego Star Wars and Lego Harry Potter, while ambitious builders can also tackle a 9,090-piece model of the doomed RMS Titanic that costs $ 629.99.
The group opened more than 60 new branded stores in the first half of 2021, including more than 40 in China. This brings the total number of Lego retail stores as of June 30 to 737, of which 291 are in China.
Lego, a contraction of Danish for “Leg godt”, was founded in 1932 by Kirk Kristiansen, whose family still controls the group which employs around 20,400 people in 40 countries.