Using language similar to that of the founder of Facebook in his video featuring Meta and the “Metaverse”, an Icelandic tourism promoter speaks of a “new”, “immersive” world that is “real”.
It follows the launch of the new parent company of Facebook, with a slew of promotional videos released to accompany the now renowned tech company Meta.
In the video, Icelandic actor and writer Jörundur Ragnarsson plays a character called “visionary chef Zack Mosbergsson,” who says, “Today I want to talk about a revolutionary approach on how to connect our world, without being great. weird. Some have said it is not possible. Some said it was out of reach.
Then, as he stands in front of a window showing the snow-covered Icelandic landscape, he adds: “To them we say ‘it’s already there’… Towards Iceland. “
Ragnarsson wears the same black long-sleeved top and black pants and wiggles his arms the same way Mr. Zuckerberg did in the video posted at the launch of Facebook’s new image, titled Introducing Meta.
He even struggles to walk through a door while trying to exit – an apparent reference to reports that the owner of a billionaire tech company is waiting for people to open doors for him.
The video has already been viewed over 600,000 times on YouTube, 200,000 fewer than Meta’s own video.
This is not the first time that we have laughed at the Meta rebranding, with the launch inciting ridicule alongside claims the company is trying to deflect recent criticism.
Mr. Zuckerberg acknowledged the parody in a response on the Inspired by Iceland Facebook page, stating: “Unbelievable. I have to make a trip to Iceland soon. Glad you are also wearing sunscreen. “
The video is now being used on the front page of the Icelandic Embassy in London website to promote travel to the island, where attractions include geysers, volcanoes, hot springs and the Northern Lights.
Iceland was a popular destination for British tourists before the pandemic reduced the number of visitors to a trickle even after the country was among the first to be greenlisted in the summer.
It welcomed around two million visitors in 2019, but this year it would be on track to see around 700,000.
Among those who visited there was thousands of people who made their way to the Reykjanes peninsula to see a spectacular volcanic eruption.