Icelandic marketing campaign pokes fun at Mark Zuckerberg’s metaverse in tourism ad – .

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Icelandic marketing campaign pokes fun at Mark Zuckerberg’s metaverse in tourism ad – .


A new marketing campaign for Icelandic tourism targets Facebook founder Mark Zuckerberg, mocking his recent video announcement of his company’s name change to Meta.

The video, posted by Inspired by Iceland, a public-private entity that promotes Iceland and its products, featured a Zuckerberg lookalike named “Zack Mossbergsson” and identified as the visionary director of Iceland.

Throughout the parody, Mossbergsson pokes fun at Zuckerberg’s infamous rigidity.

“Hello and welcome to this very natural setting,” Mossbergsson said impassively to the camera.

“Today I want to talk about a revolutionary approach to connecting our world without being super weird. “

“Some said it was not possible. Some said it was out of reach. For them, we say it’s already there. Seriously. Look, it’s right here, ”he adds, pointing out the window to a snow-covered Icelandic landscape.

Mossbergsson goes on to introduce the “Icelandverse,” which is, as he describes it, “enhanced real reality without silly-looking headsets,” – a clear dig into Zuckerberg’s ambitions for a so-called metaverse virtual reality world.

Throughout the video simulation, Zack Mossbergsson continually pokes fun at Mark Zuckerberg’s infamous stiffness.
YouTube / Inspired by Iceland
The mocked Icelandic version of Metaverse takes aim at Mark Zuckerberg’s theory of how social media will be in the future.
YouTube / Inspired by Iceland

“It’s completely immersive with wet water,” Mossbergsson continues, adding that the “Icelandverse” comes with “skies that you can see with your eyeballs”.

“The Icelandverse is unlike any other open world experience with ‘-verse’ in the name, because it’s real. Plus, you don’t need a fun VR headset, ”the YouTube video caption read.

Zuckerberg responded to the video on Facebook, taking it in stride.

” Unbelievable. I have to make a trip to Iceland soon. Glad you were wearing sunscreen too, ”he said, referring to a scene in the video in which Mossbergsson’s face is covered in sunscreen, mimicking an embarrassing incident for Zuckerberg last year.

Mark Zuckerberg responded to the video on Facebook, saying he “should be taking a trip to Iceland soon and that he was happy that Zack was” also wearing sunscreen. ”
VIA REUTERS

The video had racked up more than 274,000 views on YouTube by Friday night.

“Metaverse” has become a major talking point in US business since Facebook announced its rebranding last month, with companies from Nike and Disney to the Bumble dating app explaining how they will capitalize on what some believe to be the next evolution of the Internet.

Zack Mossbergsson
Zack Mossbergsson pitched the “Icelandverse,” the fictional version of Metaverse, as “enhanced real reality without ridiculous helmets”.
YouTube / Inspired by Iceland
Metaverse has gained a lot of notoriety in U.S. businesses since Facebook announced its rebranding last month, as companies like Nike and Disney are in talks to eventually capitalize on the idea.
VIA REUTERS

The term, coined in the 1992 science fiction book “Snow Crash,” refers to next-generation Internet access through augmented and virtual reality hardware.

In a demo presented by Zuckerberg last month, one user wearing a helmet walked the streets of ancient Rome, while another attended a virtual reality rock concert and afterparty.

Zuckerberg said the company plans to spend billions of dollars to develop the Metaverse, and added that he expects a billion people to join the virtual world in the next ten years. Facebook’s commodity advertising dollars will complement the development of the augmented reality project, which the company says will not pay off for years.

Zack Mossbergsson
Zack Mossbergsson’s face drenched in sunscreen at one point in the video mimicked an embarrassing incident for Mark Zuckerberg last year.
YouTube / Inspired by Iceland

Facebook representatives did not immediately respond to The Post’s request for comment on the “Icelandverse” video.

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