Grimes first teased his collaboration with Lake on Instagram earlier this year, posting a live clip of “A Drug From God.” Yesterday, Grimes took to the platform to officially announce NPC.
According to a press release, NPCs are “a vehicle for experimenting with new technologies as they become available, such as generative characters and music, diff animation types, AI assisted art as well as spiritual technology in which Grimes can create like other people in order to reduce psychic pain to be in the public eye. The description continues:
NPC will perfect the concepts of Angels of art and Miss Anthropocène, finally manifesting the endless characters in Grimes’ head. The NPC can do anything that humans cannot. NPC will ultimately be playable, customizable, and able to meet the unique desires of each listener. Decentralized popstar. Made, not born.
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