Demand for No Way Home tickets crashed on ticketing sites – .

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Demand for No Way Home tickets crashed on ticketing sites – .


When the clock struck midnight on November 29, tickets for “Spider-Man: No Way Home” went on sale. Within minutes, national movie ticket sites began to crumble as moviegoers rushed to grab seats for one of the most anticipated films of the year.
It’s something the box office hasn’t seen since the start of the pandemic and a sign that with the right releases, the movie industry has a “bright future,” experts say.

The pandemic has hit theaters, crushing demand and nearly bankrupting some of the industry’s biggest exhibitors. The box office has been slow to rebound, but sustained momentum over the past six months has given confidence in a possible recovery.

Overnight, the latest installment of the Marvel Cinematic Universe, a co-production between Disney and Sony, sparked even more optimism. Ticket sites like Atom Tickets, Fandango, and MovieTickets.com as well as movie theaters like AMC, Cinemark, and Regal have seen an increase in demand for tickets, which has led many people to block or place visitors. in hour-long online queues.

“There are different levels of intense fan demand when it comes to box office presales, and this movie makes it clear that it belongs at the top along with a few others,” said Shawn Robbins, chief analyst at BoxOffice.com. “For anyone who doubted the common appeal of the theatrical experience over the past two years, consider this enthusiasm for ‘Spider-Man’ as a major inflection point during the period of the box office revival and the sign of a bright future ahead. “

This kind of fervor hasn’t been seen at the box office since 2019, when advanced tickets for titles like “Avengers: Endgame” and “Star Wars: The Rise of Skywalker” went on sale.

Movie chains have been eagerly awaiting the debut of “Spider-Man: No Way Home,” some even going so far as to offer additional incentives for moviegoers to purchase opening night tickets.

AMC has partnered with Sony Pictures to offer 86,000 non-fungible tokens (NFTs) to members of its AMC Stubs Premiere, AMC Stubs A-List and AMC Investor Connect who have ordered tickets for the December 16 opening of “Spider -Man: No way home ‘in advance.

Box office analysts were already optimistic that Spider-Man’s latest film could surpass $ 100 million when it debuts in December, but this high demand for tickets is even more encouraging for the film’s opening. .

Tom Holland’s previous Spider-Man solo films opened at $ 117 million in 2017 and $ 92 million in 2019, according to data from Comscore.

“It would be very fitting that a Spider-Man movie could potentially be the first out of the pandemic era to surpass the $ 100 million opening weekend mark,” said Paul Dergarabedian, senior analyst. media at Comscore, noting that Sam Raimi’s 2002 film “Spider-Man” was the first film in movie history to open for more than $ 100 million at the box office.

“It’s no surprise that online ticket sales ahead of the release of ‘No Way Home’ are, in essence, breaking the internet as enthusiastic fans clamor to be the first in the virtual line to take. their tickets to the movie. “

Disclosure: Comcast is the parent company of NBCUniversal and CNBC. NBCUniversal owns Fandango.

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