AMC is betting on the blockchain. Earlier this month, the movie chain announced it would start accepting payments in cryptocurrency, and now he’s giving away NFTs as pre-order giveaways for tickets to the new Spider-Man movie.
At Sunday, AMC announced a joint effort with Sony Pictures to offer up to NFT 86,000 to Stubs Premiere, A-List and AMC Investor Connect members who reserve or purchase a ticket in advance for opening day screenings of ” Spider-Man: No Way Home. NFTs are digital collectibles that quickly became the obsession of Silicon Valley brothers and mega-brands, some selling for millions of dollars.
To be eligible, you’ll need to purchase or reserve your ticket through AMC’s website or mobile app once they go on sale November 29, and the promotion is limited to screenings December 16 at AMC theaters. in the USA. Over 100 Spider -Man-themed NFT designs will be available as codes that can be redeemed through the Wax platform, a decentralized and energy-efficient blockchain wallet. Recipients will receive a code by email on December 22 and have until March 1, 2022 to redeem their NFT.
AMC called the joint promotion “the first of its kind from a major movie theater operator” in a press release on Sunday. The company began to lean heavily on crypto after this and several other besieged retailers like GameStop and Nokia were adopted as stock even by investors on Reddit’s r / wallstreetbets forum. earlier this year. By pushing up AMC’s stock prices, retail investors helped keep the company afloat after the effects of the pandemic Almost pushed it into bankruptcy in 2020. These shareholders now own more than 80% of the company, announced the CEO of AMC and his outspokenness fan de crypto Adam Aron earlier this year.
“So many good ideas came from our shareholders in 2021. Always food for thought. We quickly implemented AMC by taking crypto, and now one of your best ideas, ”Aron tweeted Sunday in reference to the Spider-Man NFT promotion.
This probably won’t be the last time AMC has offered NFTs as a pre-order giveaway. In a post-benefit call earlier this month, Aron said the company is in talks with several Hollywood studios to launch NFTs, Reuters reports. This is one of the many measures that AMC has proposed to capitalize on the increase in sales seen in recent months as moviegoers flock to in-person screenings en masse. The company is also reportedly considering launching its own cryptocurrency. Everything to put the butt in the seats and bring ticket sales to pre-pandemic levels.