The US-based company will be the primary sponsor of a Heritage Foundation fundraising project called Heritage and local tourism. It aims to allocate funds to preserve the country’s architectural treasures, enhance this rural heritage and create new opportunities for businesses in these territories.
Projects will be supported in the public, private and charitable sectors which help to showcase local heritage, potentially increasing the attractiveness of a region for visitors.
Initially, Airbnb promised an immediate donation of 5.6 million euros.
The president of the Fondation du Patrimoine Guillaume Poitrinal declared that “indifference is the worst danger for endangered heritage”, he is therefore delighted to see Airbnb’s interest in increasing its “international visibility” among its users and the public.
With the pandemic spurring people’s desire for open spaces, Airbnb has also signed a partnership to donate money to rural mayors when owners in their area sign up.
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