Growing consumer demand for online orders is prompting San Francisco-based Uber to expand its local grocery offerings in Europe and the deal with Carrefour could be a prelude to a wider rollout of these services to others. European markets.
While Uber customers could already receive items from Carrefour in half an hour, the new service will allow consumers to be delivered to so-called “dark store” locations operated by the startup Cajoo supported by Carrefour within 15 minutes. , according to a statement. enterprises.
“The opportunity is huge,” said Eve Henrikson, Uber’s regional general manager for delivery to Europe, Middle East and Africa. “I think the question is how do you win by delivering the best possible customer proposition with the best possible operating model? ”
Bloomberg News previously reported that Uber was looking for ways to tap into fast food shopping in Europe.
“I could see a number of countries for partnerships like this. The UK is one of them, but I have seen this model working for us in several markets in the EMEA region, ”added Henrikson in an interview.
Earlier this year, Uber hired Henrikson as Tesco Plc’s online manager, as the rideshare company’s grocery orders jumped 620% in the EMEA region in September from a year earlier. There were more than 9,000 grocery stores on the Uber Eats app in the EMEA region in September, a 400% increase from the previous year.
The new service, called Carrefour Sprint, will allow Parisians to order from a selection of around 2,000 items such as vegetables and cleaning products. Uber and Carrefour plan to extend the offer to other major French cities in the coming weeks.
Previously, Uber worked on fast delivery to the United States in partnership with fast-growing startup Gopuff.
The interest of industry heavyweight Uber comes on top of the growing rush into the publicly traded delivery company sector, with US leader DoorDash Inc. and Germany’s Delivery Hero SE both investing in apps for delivery. fast grocery store Flink SE and Gorillas Technologies GmbH, respectively.
London-based Deliveroo Plc took a distinct approach by collaborating with grocery chain Wm Morrison Supermarkets Plc on a micro-fulfillment center in London.
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