Spotify welcomes podcast publishers in Germany, France, Spain and Italy on Megaphone – Spotify – .

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Spotify welcomes podcast publishers in Germany, France, Spain and Italy on Megaphone – Spotify – .


Podcasts have taken the world by storm and Europe is no exception. With thousands of new podcasts released daily, listeners have a greater variety of podcast content to interact with and follow than ever before. And alongside this growth in listening, podcast publishers have more and more opportunities to find new audiences and monetize their content.

Just last year Spotify has bought Megaphone, one of the world’s leading podcast publishing and advertising platforms. And from today, we are opening the Megaphone platform to podcast publishers in Germany, France, Spain and Italy, so that even more people can benefit from the tool.

This lite version of Megaphone in these four markets will better help publishers create, distribute and monetize their podcast content. European podcast ad spend is expected to grow by over 50% to over € 200 million by 2023. Our mission is to ensure publishers have the right tools to take advantage of this growth. Today that includes host read ads and dynamic ad insertion (DAI), with more monetization capabilities on the horizon.

Additionally, our 24/7 White Glove customer service will be available to all publishers in Live Markets upon launch and throughout the following year. We will also develop the local sales and support teams for Megaphone in Europe. And down the line, we’ll roll out new features, including audience-based insights, targeting capabilities for direct sales, and beyond.

Head toward Megaphone.fm to learn more.

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