Primark has come under fire for canceling maternity after calling its new line of maternity clothes a “parenting collection.”
The street retailer has been accused of bowing to ‘awakened’ ideals after promoting the collection on Instagram today in a post that did not explicitly mention motherhood, wives or mothers.
The message read: “Introducing our collection for A / W parenting. From flowy dresses to simple jersey basics, say hello to our heroic pieces you need to organize your pregnancy capsule wardrobe. ‘
Buyers were quick to criticize the politically correct message, with a message: “Parental beach? For God’s sake!’ Another added: “What father needs clothes when the woman is pregnant?
Primark was accused of bowing to awakened ideals after promoting the collection on Instagram today in an article, pictured, that did not explicitly mention motherhood, women or mothers
Buyers were quick to slam the politically correct post, wondering why it had to be known as ‘parenthood’
Another agreed: “Why call it parenting, only women get pregnant. What is wrong with calling it maternity collection because it will only be worn by mothers? ‘
Others wrote: ‘Parent ?? Maternity’. Another post read: “Parenthood? So it’s a maternity line then?
This comes a few days after a first post announcing the range, which still referred to the “parental range” but also used the term “maternity”.
The clothes will be available in stores in the coming weeks.
He was reading : ‘Introducing our latest collection for parenting. A maternity capsule wardrobe will make your life easier and our range, all in timeless neutrals, will be the base of your new wardrobe when the weather gets colder. ‘
This comes a few days after a first message announcing the range, which still referred to the “parental range” but also used the term “maternity”, in the photo
Addressing the comments, one person wrote: “Parenthood? So it’s a maternity line then? (Photo)
While the retailer has come under fire for its use of parenting, some buyers have backed the move.
One of them tweeted: “Imagine going crazy because Primark called a new line of clothing the” Parenting Collection “instead of” Maternity Collection “which honestly gives a ***.
“Not all pregnant women want to be known as mothers, some of them may just want to identify as a parent. “
A third questioned: “What’s wrong? !!! it’s parenting isn’t it? !!!!! ‘ while a fourth wrote:
“Are people really complaining that Primark has named their new maternity line Parenthood?” Like having a life and stopping being an exclusive a ** hole. ‘
Meanwhile, another added: “I think it has more to do with how the genre has become more of a specter recently and not all people who give birth want to be known as a mother, someone who is. may be non-binary may decide that it prefers to be known as a parent. ‘
A Primark spokesperson said, “We believe maternity clothes shouldn’t be designed to be temporary. The new collection is not only aimed at expectant parents, but has been carefully and thoughtfully designed to be worn after pregnancy, so that everyone can look and feel amazing at affordable prices.
“With over half of the Parenthood collection being essentials, including pieces like lightweight diapers, it was designed to be worn and redesigned over and over again. ”
While the retailer has come under fire for its use of parenting, some shoppers have backed the move