“We chose the name Spirit Loop because it spoke of the spirit of collaboration, community, adventure, connection to the lands of our Indigenous communities,” said Donna Petrie, City Business Development Manager. from Langford, Tuesday. launch.
The project is in collaboration with the Town of Langford, the Sooke Regional Tourism Association in Port Renfrew, the Malahat Nation, Malahat Skywalk and Destination BC.
The tourism marketing collective was formed in 2019, but the announcement and rollout of the campaign has been delayed due to the pandemic.
“The Spirit Loop is well positioned to promote unique tourism experiences in the Langford, Sooke, Port Renfrew and Malahat areas,” read Tuesday’s press release.
“This partnership supports Indigenous tourism and is an example of reconciliation in action,” Tourism Minister Melanie Mark said in the statement.
The partners behind this project hope that the project will encourage more people to visit the regions and stimulate the local economy.
“Spirit Loop is really going to put us on a level where we can compete with other destination marketing organizations and show this message to the world and allow them to really realize how beautiful, important and relaxing the Spirit Loop is,” said said Peter Doukakis. , Executive Director of the Port Renfrew Economic Development Task Force.
Interested travelers can find out more about the Spirit Loop by visiting its official website.