Netflix’s Squid Game Reportedly Generates $ 900 Million – .

Netflix’s Squid Game Reportedly Generates $ 900 Million – .

Image of article titled Netflix's Squid Game, which cost $ 21.4 million to manufacture, is reportedly worth $ 900 million

photo: Giuseppe Cacace / AFP (Getty Images)

A look at data from Netflix shows, which are normally kept locked and not accessible to the public, has provided new insight into the success of the South Korean drama Squid game means for the company. In short, buckets and buckets of money and lots of people left until the end.

Citing confidential data in internal Netflix documents, Bloomberg published a report Sunday stating that Squid game will generate approximately $ 900 million in value for the company. That number doesn’t refer to sales – the company doesn’t sell specific shows – but rather reflects the unique way that Netflix determines a show’s contribution to its bottom line based on the number of subscribers who watched it.

The number alone would be impressive, but what makes it really weird is the fact that the show only cost $ 21.4 million to make. Some entertainment executives contend that the production Squid game in the United States, where the best talent demands the best price and studios to work according to the union’s production regulations, would probably have cost five to 10 times more.

Bloomberg’s report also provided a detailed look at the data the press, investors, Hollywood and even series creators have been eager to get their hands on for years.

For example, while Netflix releases data on how many people have watched at least two minutes of a show on certain occasions, it doesn’t reveal how many people watch more than that or how many people finish a show. So far, at least.

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According to Bloomberg, Netflix estimated that 89% of viewers who started watching Squid game continued to watch for at least 75 minutes. This results in more than one episode. For reference, 132 million who watched at least two minutes in the show’s first 23 days.

As for the number of people who actually watched the show in the 23 days after it premiered, the media reports that this represents 66% of viewers, or 87 million people.

Overall, viewers apparently spent over 1.4 billion hours watching Squid gameBloomberg said.

The data is illuminating and will likely feed Netflix’s appetite for even more international content and motivate other studios to seek out good shows outside of the United States. As a fellow fan of K-drama and international shows, that makes me happy. There are so many amazing shows being made around the world, and I appreciate the opportunity to find more of it on mainstream streaming platforms.

However, Netflix is ​​not very happy that Bloomberg has released its confidential internal data. The company told Bloomberg through its attorney that it would be inappropriate for the outlet to release the data in the documents.

“Netflix is ​​not discussing these measures outside the company and is taking important steps to protect them from disclosure,” the attorney said at the point of sale.


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