The popularity of Netflix’s “Squid Game” has made the South Korean won the second most googled currency in the world.
Asking how to convert the won to other currencies is also trending research.
Omid Scobie, editor-in-chief of Harper’s Bazaar tweeted on hot topics Tuesday, writing: “Due to the huge popularity of #SquidGame, the South Korean won has become the second most googled currency in the world since the show began airing. Converting the won to local currencies is also a research trend. I’m sure you can guess what amounts in particular. “
The South Korean survival show began airing on September 17 and has captivated audiences ever since. The show is summed up by Netflix as follows: “Hundreds of cash strapped gamers accept a strange invitation to participate in children’s games. Inside, a tempting prize awaits – with deadly stakes. “
‘SQUID GAME’ BECOMING NETFLIX’S MOST POPULAR SHOW: ALL YOU NEED TO KNOW
The show itself was “# 1 in the world, like everywhere in the world,” Netflix co-CEO and chief content officer Ted Sarandos recently told the Code conference in Los Angeles.
“Squid Game will definitely be our biggest non-English speaking show in the world for sure,” Sarandos added before saying that there is “a very good chance it will be. [Netlix’s] the greatest show of all time. “
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The show’s popularity comes at an important time for Netflix, which recently lost 400,000 subscribers in the United States and Canada in the second quarter. However, The envelope reports that it gained 1.54 million new subscribers in this quarter in total. As a result, it is clear that Netflix’s priorities may have to shift away from the United States and Canada as international markets become more and more lucrative.
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Meanwhile, streamers love Amazone and Discovery + continue to overtake part of Netflix’s subscriber base in the United States. The Wrap reports that the two streaming services signed the highest number of new customers in the last financial quarter. This is probably why Jeff Bezos didn’t think much of reaching out to Sarandos on Twitter to congratulate him on the success of “Squid Game”.
Fox Business’s Tyler McCarthy contributed to this report.