Middle-class Britons are ditching meat and adopting a ‘climate diet’ in an attempt to reduce their carbon footprint, a new report from Waitrose has revealed.
Dubbed the ‘New 5: 2 Diet’ – a reference to a popular weight loss method where people only diet two days a week – environmentally conscious Britons are spending five days a week vegetarian and feasting of meat on weekends.
But it’s not just about reducing meat consumption to be more environmentally friendly, Waitrose shoppers are also looking for other ways to be more environmentally friendly with their food, including minimizing food waste by making donating excess food and not buying groceries wrapped in excess packaging.
Middle-class Britons are ditching meat and adopting a ‘climate diet’ in an attempt to reduce their carbon footprint, a new report from Waitrose has revealed (stock image)
Almost 70% of Waitrose customers said reducing their climate footprint was “very” or “somewhat” significant.
During the year, buyers focused on what more we can do to regenerate the environment.
Shoppers stopped buying takeout sandwiches earlier in the year as we lovingly prepared homemade treats while working from home.
The report also revealed that Britain has become a homebody nation as we fell in love with our homes and rediscovered the joy of intimate dining.
Shoppers stopped buying takeout sandwiches earlier in the year as we lovingly prepared homemade treats while working from home (stock image)
Even though we are allowed to socialize again, the country agrees to stay home and entertain our loved ones.
What did the British eat this year? From canned fish to nostaglical dessert The Waitrose Food & Drink report reveals it all …
• Canned fish – Sales of mackerel and anchovies increased by 17% in August 2021
• Searches for grilled watermelon recipes on Waitrose.com increased 65% in August
• Nostalgic Desserts – Searches for Knickerbocker Glory recipes on waitrose.com increased 171% this year
• Sales of herbs and spices increased 41% this year, with specialty salts performing best
• Sushi – Sales increased by 54% while sales of sushi mats increased by 57% and sales of nori increased by 56%
Drinks that have dominated our beverage cabinets include:
• Champagne sales are up 40% year over year, while sales of magnums and larger bottles are up 88%
• Rosé wine continues to dominate our wine shelves and sparkling rosé sales are up 47%
• Cream liqueurs have become popular all year round (not just for Christmas)
The products we have removed from our shopping list include:
• Lovage – alcoholic cordial from Bristol (canceled)
• Ironing water sales fell by a fifth
• Tights sales are down 31% compared to 2019
• Sales of on-the-go sandwiches fell 45% between January and March compared to 2020
Champagne sales are up 40% year over year as customers spend more money on small treats as the pandemic emerges.
During the year, we also brought our kitchens outside: one in five respondents said they had invested in a new barbecue while one in ten said they had installed an outdoor bar.
The report on the evolution of our eating and drinking habits over the past 12 months also highlights the influence of social media on our shopping lists.
Platforms like Instagram and TikTok have boosted sales of everything from feta and tortillas to pesto and potatoes due to viral food trends.
The TikTok trend for making pasta chips at home has contributed to a 400% increase in air fryer sales at John Lewis.
The way Britons shop has also changed, with a quarter of Waitrose shoppers purchasing groceries online for the first time in 2021, while the number of people buying food daily has doubled in a year .
These buying trends – increased frequency and continued growth in online commerce – will only accelerate in the future.
A third of those surveyed used on-demand food delivery apps during the pandemic.
During the year, we extended our partnership with Deliveroo to 150 sites; Our report’s Deliveroo map reveals the country’s most popular products for fast door-to-door delivery (they’re not what you might think).
James Bailey, Executive Director of Waitrose, told FEMAIL: “The past 19 months have seen us fall in love with our homes again.
“We have rediscovered the fun, creativity and sense of unity that food brings to our households and many have embraced the inspiration we get from shopping in stores to doing our groceries.
“The majority of people we interviewed told us that the pandemic has fundamentally changed their outlook: they are more aware of their mental and physical health, they enjoy the simple pleasures of life and they have embraced the importance of family. and friends. ‘
Move over Nigella .. Brits are now going to TikTok for cooking tips
By Sean Poulter for the Daily Mail
Move over Jamie Oliver, Nigella and Delia as young Brits turn to TikTok for cooking tips.
The trend brings us dishes like pesto eggs, pasta chips, whipped lemonade, feta pasta and mozzarella donuts.
TikTok clips are gaining millions of views with social media influencers including Amy Wilichowski, chef Nick Di Giovanni and Marliyn La Jeunesse.
Eggs in Pesto is the latest food trend to go viral on TikTok and Instagram after more than 1.4 million people watched dietitian Amy Wilichowski share how cooking eggs with pesto instead of olive oil is the secret to a delicious breakfast. In the photo, an attempt by Instagram users
What will we eat in 2022?
A nation of homebody
The post-pandemic economy will be a home economy, because last year made us fall in love with our homes – and the kitchen.
The return of the intimate dinner
Lockdowns have made us more grateful to our friends and family, and there’s a new emphasis when it comes to dining: it’s all about quality, not quantity.
The great outdoors
Many of us have transformed our gardens, patios or balconies into new spaces for entertainment. Our survey found that almost 40% of us lit our barbecues more than before.
Regenerate our planet
Three-quarters of our respondents have made an effort not to waste food this year, while 77% are concerned about the amount of plastic in their grocery packaging.
Eat in society
Three-quarters of all 18-24 year olds we polled looked at TikTok and Instagram for food inspiration during the lockdown, while one in 12 people across all age groups posted a photo of their own. food or its “table” meal setting on social media – or sent a snap to a friend – the day before our survey.
Products, flavors and trends that we can expect to see more of in 2022 include potato milk, umami, pre-dosed bottled craft cocktails, and climatarism (a diet focused on reducing your carbon footprint). Meanwhile, sustainability will continue to take center stage in people’s lives and homes.
The trend was identified by the Waitrose Food and Drink report, which tracks the evolution of tastes and sales.
Under this heading, the supermarket predicts the rise of “potato milk” as an alternative to dairy products as well as a batch of popular cocktail bottles.
It also follows a rise in climate change, which is a diet focused on reducing your carbon footprint, which supports eating local, seasonal foods and cutting out meat.
At the same time, the report suggests that many people are adopting a 5: 2 diet, where they eat meat only two days a week.
It has also been found that people want to have multiple Christmas lunches when sharing dinners or celebrations with friends as well as family.
Waitrose Executive Director James Bayley said, “TikTok and Instagram continue to be dizzying treasures of innovation, expression and joy in home cooking and food.
“Three-quarters of all 18-24 year olds we surveyed told us that they had looked at TikTok or Instagram for food inspiration in the past year.
“It made the food world a wonderfully intimate place, for example a food trend could take off in South Korea and in one day half a million people here are asking about the ingredient.
“The food on these platforms is creative, exciting and fast. ”
Waitrose said, “We know people are having a ‘second Christmas’ with their friends because #Friendsmas has racked up 16.2 million views on TikTok. “
As for sales trends, Waitrose has seen a boom in canned fish with, for example, mackerel and anchovy sales up 17% in August.
Searches for barbecued watermelon recipes on Waitrose.com rose 65% in August, while the Knickerbocker fame recipe figure rose 171%.
Sushi sales increased 54 percent, while sales of herbs and spices increased 41 percent.
Products that we have removed from our shopping list include ironing water, Lovage alcoholic syrup, pantyhose and ready-made sandwiches.