Manchester United confirm Darren Fletcher’s key role in transfer recruiting – .

Manchester United confirm Darren Fletcher’s key role in transfer recruiting – .

‘Manchester United DNA’ is a buzzword that has become synonymous with the club since they sought to ‘put smiles on their faces’ with the appointment of Ole Gunnar Solskjaer on an interim basis.
The feeling was that United had strayed in previous seasons as they sought short-term solutions rather than a long-term solution to the turmoil that followed Sir Alex Ferguson’s retirement.

United have failed to adequately rejuvenate the squad in the Scottish final years and would continue to pay the price in the seasons that followed as David Moyes, Louis van Gaal and Jose Mourinho all had tried, unsuccessfully, to bring the good times back to Old Trafford. .

No one expected Solskjaer to still be in charge of United almost three years after that initial appointment, but he has made a career defying the odds and continues to do so on a regular basis.

A key part of his success has been a reinvention of United Way with the nostalgic manager reinforcing the fundamentals of the club and what it really means to wear the sacred jersey.

His former team-mate Darren Fletcher has also been appointed the club’s technical director, with the Scotsman tasked with developing the club’s philosophy going forward.

He and director of football John Murtough play a key role behind the scenes of “weaving the club into every department” to ensure greater synergy between the different facets of the club.

“Darren Fletcher anchors everything we do in Manchester United values ​​and culture as a player who has risen through the ranks and won trophies for us,” Murtough told the Fletcher Fan Forum last month.

“Having him in addition to Ole and his team is essential.

Technical director Darren Fletcher joins training with Ronaldo

“An example of this collaboration; we recently signed an under 15 player, Darren was involved and [head of academy] Nick Cox and the recruiting department, and when the parents met us with the player, they said ‘we met you and you feel like family, you are genuine in what you say, you are honest. You saved that record of having an academy player in the first team for over 4,000 games, and when we go around the building and talk to people, there is a culture here, there is a story, there is a feeling of authenticity and authenticity ”.

“It’s something that we really want to make sure we keep control of and it’s part of our plan for the future.

“We want to achieve lasting success by building on these foundations and putting in place the right strategy and people, the key to Manchester United’s culture in everything we do. “

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