Kellogg’s sued for not having enough strawberries in its Pop-Tarts – .

Kellogg’s sued for not having enough strawberries in its Pop-Tarts – .

Kellogg’s Strawberry Pop-Tarts need more strawberries, according to a lawsuit against the company in August. A class action lawsuit, filed by Anita Harris in the Southern District of Illinois, argues that the Kellogg Sales Company is misleading consumers by promoting the pastry’s strawberry filling for breakfast on its labels and in its marketing, giving the impression that the fruit filling contains “a relative and absolute greater amount of strawberries than it does.”
In fact, the company’s “frozen strawberry toaster pastries” contain 2% or less of “dried strawberries, dried pears, dried apples” and “40 reds,” according to its nutrition label.

Harris says Pop-Tarts “cannot provide a real strawberry taste” because they are overwhelmed by “significant amounts” of pears and apples, and says the red food coloring gives consumers the “false impression” that pastries contain more strawberries. The lawsuit said if Harris had known the truth, she wouldn’t have bought the Pop-Tarts.

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“Whether a pastry contains all strawberries or just strawberries… this is basic information on the front label that consumers rely on to make quick decisions at the grocery store,” the lawsuit read. “Strawberries are the characterizing ingredient of the Product… (consumers) think that they are present in greater quantities than is the case. “

The lawsuit compares Kellogg’s product to similar toaster pastries from other brands like Walmart’s Great Value and Dollar Tree’s Clover Valley. Competitors also offer “frosted strawberry” pastries, but note that they are “naturally and artificially flavored,” according to the lawsuit. Kellogg’s did not immediately respond to a request for comment.

The lawsuit then cites the Illinois Consumer Fraud and Deceptive Marketing Practices Act, which states that deceptive acts such as “false pretense, false promise, misrepresentation or concealment, removal or omission of any material fact” are illegal.

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Follow USA TODAY reporter Bailey Schulz on Twitter: @bailey_schulz.


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