Bake with leftover candy for a delicious treat.
Issue resolved, USA TODAY
Kellogg’s Strawberry Pop-Tarts need more strawberries, according to a lawsuit against the company in August.
In fact, the company’s “frozen strawberry toaster pastries” contain 2% or less of “dried strawberries, dried pears, dried apples” and “40 reds,” according to its nutrition label.
Harris says Pop-Tarts “cannot provide a real strawberry taste” because they are overwhelmed by “significant amounts” of pears and apples, and says the red food coloring gives consumers the “false impression” that pastries contain more strawberries.
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“Whether a pastry contains all strawberries or just strawberries… this is basic information on the front label that consumers rely on to make quick decisions at the grocery store,” the lawsuit read. “Strawberries are the characterizing ingredient of the Product… (consumers) think that they are present in greater quantities than is the case. “
The lawsuit compares Kellogg’s product to similar toaster pastries from other brands like Walmart’s Great Value and Dollar Tree’s Clover Valley. Competitors also offer “frosted strawberry” pastries, but note that they are “naturally and artificially flavored,” according to the lawsuit.
The lawsuit then cites the Illinois Consumer Fraud and Deceptive Marketing Practices Act, which states that deceptive acts such as “false pretense, false promise, misrepresentation or concealment, removal or omission of any material fact” are illegal.
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Follow USA TODAY reporter Bailey Schulz on Twitter: @bailey_schulz.