Joey Essex is one of a series of reality TV stars who have been caught up in a cryptocurrency scam that has embezzled £ 500,000 of investment from their social media followers, according to reports.
Joey, 30, promoted EATS Coin, a company “linked to the supposed CryptoEat food delivery app” on his Instagram alongside Belle Hassan from Love Island, with the couple even sharing photos from a posh party hosted by CryptoEat. last week.
However, The Sun reports that yesterday “all traces of CryptoEats were gone online,” prompting Joey to tell the newspaper, “It’s disgusting and I feel bad for anyone in this situation.” I make tons of appearances. It’s hard to control everyone.
Downside: Joey Essex is one of a series of reality TV stars who have been caught up in a cryptocurrency scam that allegedly wrested £ 500,000 of investment from their social media followers
Promotional content: Joey, 30, promoted EATS Coin, a company ‘linked to the supposed CryptoEat food delivery app’ on his Instagram and attended a party on behalf of the brand (pictured)
DJ Charlie Sloth and influencer Mandi Vakili also took part in last week’s CryptoEats event – held at the exclusive London Reign club.
Joey, Belle, Charlie and Mandi have over a million combined followers, all of whom have reportedly seen their promotional content.
Fans of the stars were urged to invest in EATS Coin, which could then be used to purchase food on CryptoEats.
According to the newspaper, “the company’s website and social media accounts are down and anyone trying to sell their EATS coin is getting error messages.”
Social media posts: DJ Charlie Sloth plugged the brand
Party: Love Islands’ Belle Hassan was also seen in photos at the posh party hosted by CryptoEat last week
Support: Influencer Mandi Vakili also offered her support for the brand, posing with merchandise stamped with the Crypto Eats logo
Joey added when speaking to The Sun, “This company used my name to trick a lot of people into investing money.
He continued, “It was all done in good faith, but I feel bad for the people who lost. “
Joey’s manager Dave Read told the newspaper the TOWIE star “was thinking about getting involved” and “feeling bad”.
Video: DJ Charlie even made a promotional video for the brand
Investigation: Charlie and his team have since confirmed in an Instagram statement that his team is investigating the incident
DJ Charlie even produced a promotional video for the brand and has since confirmed in an Instagram statement that his team is investigating the incident.
One of the event coordinators said many celebrities and influencers were in attendance and plenty of alcohol was available with guests having a good time. They added that in hindsight “this all looks like a big scam”.
Met police told The Sun last night that they were not aware of the scam.
MailOnline has reached out to representatives for Joey, Charlie and Belle for comment. Mandi’s rep declined to comment.
Promotional Content: Joey often shares promotional posts on his social media pages