In the art of throwing “the second punch”, with the best trolls in the NHL – The Athletic – .

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In the art of throwing “the second punch”, with the best trolls in the NHL – The Athletic – .


Sebastian Aho’s first goal of the season – a power-play bomb to open Thursday’s second period in Montreal that ultimately contributed to a 4-1 win over the Canadiens – meant different things to different people. was a sign that his October woes were now a ghost of seasons past (he had ended the night with two goals and an assist).

For Montreal, it was the bitter starter before an even more difficult main course to swallow.

For Hurricanes fans, that meant bragging about and reassuring themselves.

“What was it like beating your old team?” A member of the Montreal media asked Aho after the game, jokingly referring to Aho’s brief stint with the Canadiens between signing an offer with them as a restricted free agent on July 1, 2019 and the Habs’ decision. Hurricanes to match it days later.

“It’s not my old team,” he said.

For the Hurricanes’ marketing and social teams, however, Aho’s goal was particularly appealing. Maybe they could actually implement an idea they had planned 12 days earlier.

“Alright, if we go into the third period with a lead, we push the site live,” said senior marketing director Dan LaTorraca as he watched VP of marketing and branding Mike Forman, both watching the game at a popular local location, Tobacco Road Sports Cafe and Brewery. “So now the shirts will cost $ 20 – unless we want to use the $ 20.82. “

“The $ 20 is enough. It sends a message, ”Forman said.

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