The restaurant chain, known for the tight-fitting uniforms worn by its female staff, has now said it will allow employees to “choose” which uniform they want to wear.
In a statement to Insider, a spokesperson for Hooters said, “As we continue to listen to and update the image of the Hooters Girls, we clarify that they have the option of choosing between traditional uniforms or the new ones.
“They can determine which style of shorts best matches their body type and personal image. “
He followed his previous decision to replace the already cropped shorts with new tight bikini bottoms, which some of his employees compared to underwear.
A series of viral TikTok videos shared by Hooters staff shows employees speaking out against the shorts while others have threatened to quit following the uniform change.
“Oh look, a wedgie! Hooters employee and medical student Kristen Songer, 22, said when revealing the new shorts.
“That’s why all the Hooters girls are upset – because that’s not what I agreed to wear a year ago when I was hired. “
In another video, one person compared the two shorts with the caption, “I love my job but I don’t like wearing underwear at work. “
Another TikTok user said, “Soooo Hooters got new panties. I mean shorts.
The uniform change received positive feedback from some of the staff, with one saying she was’ obsessed ‘with the shorts while another asked’ Am I the only Hootie who likes the new one. shorts ??? “
“I made a lot more money with the new shorts,” said a third.
Hooters has been criticized on several occasions for promoting the objectification of women through mandatory uniforms barely there, as well as staff beauty pageants and calendars for girls.
The bar and restaurant chain was launched in 1983 with a unique selling point; service staff made up entirely of pretty young women wearing orange shorts and tight tops.
Hooters of America, the franchisor and operator of Hooters restaurants, operates more than 420 franchise locations in 42 states and 29 countries.
The company spokesperson added that the shorts were “the result of a collaboration with Hooters Girls and have been worn for months in several Texas markets with overwhelmingly positive feedback.”
They said Hooters “appreciates feedback, both positive and negative, about a more accommodating and inclusive image policy on tattoos, jewelry, nails, hairstyles as well as new uniform options – to include new styles of tops, shorts and the addition of socks. “
The company said it plans to continue working with employees and giving them the opportunity to “make a contribution every step of the way, including future clothing and accessories.”
“We are delighted to see a national trend towards self-expression and inclusiveness which bodes well for our market,” the spokesperson continued. “We are constantly working with our Hooters Girls to refresh and update the image of our Brand Ambassadors and to make them feel better at work. “