When it was announced last month that the sequel to “Halloween” was day in and day out – a move Blumhouse CEO Jason Blum said was fueled by the poor box office performance of “Freaky.” – studio sources told TheWrap that Universal is confident the film could stimulate interest in Peacock without sacrificing significant box office revenue, as hardcore horror fans love the ‘Halloween’ series and highly value seeing scary movies in a theater with other moviegoers.
This trust has proven to be well placed. While this result is lower than the $ 76 million earned by ‘Halloween’ in 2018, it is more attributable to the outperformance of the previous film thanks to nostalgia to see Jamie Lee Curtis return to his first role in a film sold as a sequel. direct from 1978 “Halloween”. But Michael Myers is still a huge box office draw with horror enthusiasts, and is expected to continue to be so over the next two weekends as audiences search for horror films as they approach. Halloween.
The only mark against “Halloween Kills” is that critical and public reception is noticeably lower than its predecessor. While the first film received a reviews and ratings score of 79% / 70% on Rotten Tomatoes and a B + on CinemaScore, “Kills” has an RT score of 39% from critics and a B- on CinemaScore, although the audience’s RT score is stable at 72.%. If the call for “Halloween” among casual moviegoers sees Curtis take on Michael Myers once again, his diminished role in this sequel could hurt word-of-mouth for the film.
The other big release this weekend is 20th century ‘The Last Duel’, which is bombing hard at the box office with just $ 4.8 million in gross receipts from 3,065 locations against an announced budget of at least 100. millions of dollars. The film’s grim subject matter with bloody battles and sexual assault may put off the general public, and the 18-35-year-old crowd that was the main driving force behind the box office chose “Halloween Kills” over this Ridley Scott film. as demos for the public for “Last Duel” were 51% of 35.
“The Last Duel” received strong word of mouth with an 86% review score and 79% audience on Rotten Tomatoes with a B + on CinemaScore, but with other Oscar contenders like “The French Dispatch ”and“ Belfast ”coming to theaters in the coming weeks with blockbusters like“ Dune, ”the medieval drama faces a fierce battle to turn that word of mouth into a long run in theaters.
For Disney, which inherited the film rights to 20th Century Fox’s “The Last Duel” as part of the 2019 merger, “The Last Duel” a rare but huge big-budget bust in a year the studio found success in his studio stable from Marvel’s “Shang-Chi” to 20th-century “Free Guy”. But in typical Disney fashion, the company is expected to bounce back on both the blockbuster and prestige front as it runs “The French Dispatch” through Searchlight Pictures while Marvel Studios releases “Eternal” on November 5th.
Perhaps part of the struggle for “The Last Duel” is that it is losing many moviegoers over 35 to “No Time to Die,” which is No. 2 this weekend with 24.2. million dollars and a total of $ 99.5 million over 10 days. While the MGM Bond film also faces stiff competition to hold back young moviegoers against “Kills” and “Venom: Let There Be Carnage,” it continues to draw Gen X moviegoers comfortable with the comeback. At the movie theater.
Abroad, “No Time to Die” added just under $ 54 million in its third weekend, bringing its world total to $ 447.5 million. While the Bond movie’s breakeven point has risen to around $ 750-800 million thanks to production and marketing costs inflated by the COVID-19 pandemic, it has now surpassed the global total of $ 414 million from ” Shang-Chi ”and is set to become only the fifth film this year to gross over $ 500 million worldwide. Of these five films, only one, “F9”, is a Hollywood film while the other three are Chinese productions: “Hi, Mom”, “Detective Chinatown 3” and “The Battle of Changjin Lake”.
“Venom: Let There Be Carnage” is in third place with $ 16.5 million in its third weekend and a domestic total of $ 169.1 million. That’s pretty much to the pace of the nation’s first “Venom” run, which grossed $ 171 million over three weekends and ended with $ 213.5 million. MGM / UA’s “The Addams Family 2” is No. 4 with $ 7.2 million, bringing its domestic gross to $ 42.3 million.
Amid the varying fortunes of films currently in theaters, there is another edifying statistic for the industry: Overall weekend revenue is expected to exceed $ 100 million for the third weekend in a row after failing to cross that mark during the weekend. consecutive weekends in the last 18 months. Such consistency will be needed for theaters to start generating profits, as big chains like AMC and Cinemark have yet to come out of the red in their quarterly profits during this period of rebuilding.
Next week will see the release of Warner Bros. ‘ “Dune” in theaters and HBO Max, with studio sources saying Warner expects an opening in the order of $ 30 million. After that, it will be a quiet weekend on the release front before the launch of “Eternals,” which could challenge the opening record of $ 90 million after the shutdown set two weeks ago by “Venom 2. “.