Google will no longer allow advertisers, publishers and YouTube creators to monetize content that denies the existence of climate change. The company detailed the changes in a support document on Thursday.
“Today we are announcing a new monetization policy for Google’s advertisers, publishers and YouTube creators that will ban ads and monetization of content that contradicts the well-established scientific consensus on the existence and causes of climate change. », Google Ads. the team said in the document. “This includes content that refers to climate change as a hoax or scam, claims denying that long-term trends show the global climate is warming, and claims denying that greenhouse gas emissions or activity human contributors to climate change. “
Google says it will use a mix of automated tools and human reviews to enforce the policy. “When evaluating content against this new policy, we will carefully consider the context in which claims are made, differentiating between content that states a false claim as a fact, versus content that reports or discusses this. allegation, ”Google said. Ads will still be allowed on climate topics such as public debates on climate policy, research and more, according to Google.
The increased action against climate change deniers marks Google’s second big change in disinformation policy in recent days, coming about a week after YouTube banned vaccine misinformation. It follows new features announced by the search giant to help people reduce their carbon footprint.