Forget the new MacBook Pro, Apple has something better – .

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Forget the new MacBook Pro, Apple has something better – .


Updated Monday October 18; article originally published on October 16.
Next week will see Apple’s ‘Unleashed’ event with the launch of the MacBook Pro 14 and MacBook Pro 16. Geekerati have been talking about these new macOS laptops ever since, well, the low-end MacBook Pro 13 launched there. last year with Apple M1 Chip. But are these the MacBooks you should consider?

Update: Monday October 18. While recent leaks have suggested that Apple is looking to keep the specifications of the 14-inch and 16-inch MacBook Pro models broadly similar, the same may not be true for marketing. Longtime Apple Journalist With Apple Silicon names appearing in developer tools, Mark Gurman discussed the M1 brand of Apple’s ARM chipset and what could be introduced at today’s launch.

“If Apple wants to give each chip its own name, ‘M1X’ and ‘M1Z’, with the Z signifying the option with better graphics performance, that’s a possibility. This would correspond to the iPad Pro 2020 strategy. This iPad had the same processor as the 2018 iPad Pro with the A12X chip, but a better GPU. Apple therefore named the 2020 A12Z chip. The aforementioned developer told me that new MacBook Pro chips have appeared in the papers under the names “M1 Pro” and “M1 Max. ”

There is a great advantage to this strategy. In terms of marketing, that would put a very simple step between consumer MacBooks (such as the MacBook Air and low-end MacBook Pros launched last year) and the business MacBooks expected today. It also pairs quite well with the iPhone designations… M1 to M1 Pro to M1 Max, meet iPhone 13 to iPhone 13 Pro to iPhone 13 Pro Max.

As always, look behind branding and marketing before making any decisions.

Update: Sunday October 17. Ahead of the launch of the new MacBooks, there was a wave of talk surrounding the screen. Led by images on Chinese social media site Weibo, the potential of a “punch hole” in Apple’s new FaceTime camera display has been added to their hype. Hartley Charlton talks about potential design:

« [posts say that] the new MacBook Pro will feature a full-sized notch rather than the smaller one in the iPhone 13 lineup. Instead of holding a Face ID TrueDepth camera like on the iPhone, the MacBook Pro’s notch apparently houses a 1080p webcam, a sensor True Tone and a microphone.

“Even with a notch at the top of the screen, Apple wouldn’t have been able to give the MacBook Pro four bezels of equal width. This notch design is also expected to be applied to the redesigned MacBook Air from 2022. ”

While the premise is sound, arriving very late in the day after the supply chain has been initiated and ongoing manufacturing makes this a bit long but not impossible (en supposant que Taniyama Shimura). It should also be handled both in macOS and in any proprietary or third-party apps, especially those that run in full screen mode, and there’s no definitive sign of that beyond a few curious calculations around resolutions. listed and historically penchant for 16: 10 ratio screens.

The only thing I encourage you to note is the detail that the notch screen will also come in the MacBook Air update in 2022. If the notch does appear, then the MacBook Pro won’t be your only option… be the most expensive.

Let’s take a look at some of the chips in the upcoming macOS laptops.

First, the proposed removal of the Touch Bar and the return of the function keys. While the Touch Bar promised a lot when it launched, the fact that it was never universal across the entire macOS platform meant that it could only be seen as a secondary feature by developers. Everything in the Touch Bar needed to be available elsewhere for apps to run on legacy hardware and MacBooks that weren’t at the top of the portfolio.

The high-end MacBook Pro will fall back on everything else.

Then there are the specs. Much will be written about the untapped potential of the new MacBook Pros with the improved M1X chips. For those who work with intensive and processor intensive multimedia development, this will be welcome in a portable device; for the vast majority of users, these laptops are going to be overpowering.

Add in details of Apple looking to boot specs at 512GB SSD storage and 16GB RAM (and remember Apple’s significant headroom on memory and storage to hit those specs on other Macs), you must be wondering if you still need a machine when the specs far exceed your needs?

Finally, you have the new display technology. By switching to miniLED (ape the iPad Pro), the bright colors will grab consumers’ attention as the smaller bezels bring Apple’s design closer to that of competing laptops. This screen technology is already aimed at the MacBook Air family, which is expected to be refreshed in the first half of 2022. Apple’s traditional launch in March is probably the best bet for this launch.

If your only consideration is the screen, you will have a lot more options next year.

Going through them again, you’ll find that the rest of Apple’s laptop lineup works quite well with the function keys, the specs offer excess power you probably won’t need, and the visual change. key will be available throughout the wallet sooner rather than later.

Now consider that the high-end portion of the MacBook Pro portfolio typically starts at $ 1,800, almost double the price of last year’s high-performance MacBook Air … the MacBook Air that will get all the benefits of the new Pros in one package. much more user-friendly. .

As a trendy sportswear manufacturer, Apple is going to show it all in the high end machine and sell it with high end sticker price. True value will be found where the same technology is available in a macOS laptop that’s suitable for everyone.

Apple plans to do just that. Keep that in mind when the big numbers, flashy presentations, and shiny cases are revealed on Monday.

Now read the latest Mac, iPad and iPhone titles in the weekly Apple Loop column …

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