“Farage was a huge success… I thank Andrew Neil for this great idea” – .

“Farage was a huge success… I thank Andrew Neil for this great idea” – .

Handing over a larger platform to Farage drew a sharp comment from Neil who called the broadcaster “UKIP TV” in an interview with the Financial Times.

Frangopoulos is surprised by the comment. “Nigel was a huge hit at 7pm, and I thank Andrew Neil for this great idea,” he adds. “We all thought [Andrew’s suggestion] was so awesome we made it. “

The broadcast success of the former UKIP leader helped fuel speculation that the board of directors would now steer GB News more to the right by reshaping the channel under the guise of US Fox News and the old channel. from the Sky News Australia executive.

Yet even suggesting the idea is enough to make Frangopoulos bristle. “This is absolute hogwash,” he said. “The suggestion we have moved to the right is someone’s fantasy.

“The result is in fact that we have doubled the journalism which strikes above its weight. If we go right, why are we at labor conference all week, why do we have Len McCluskey. [the general secretary of Unite the Union] on the screen.

“To have opinionated television, you have to have a variety of opinions and you have to express those opinions. You cannot have a one-sided debate. “

With Neil gone and the noise surrounding GB News’s troubled beginnings starting to fade, Frangopoulos gets a chance to focus on his vision of the disruption.

GB News recently introduced 16 political programs per week, using former Sunday Times political editor Isabel Oakeshott as a presenter and broadcast live from Labor and Conservative party conferences.

Starting Monday, a new team will bring 182 news bulletins a week after viewers called for headline updates between the channel’s multitude of opinionated programs.

An additional 60 people will join its team of 120 journalists to support the channel’s digital push to reach even more viewers on social media platforms.

Meanwhile, the ground is also set for a huge marketing blitz outside of the M25 in an effort to attract more viewers to the regions.

To back up his claims that GB News is gaining momentum online, Frangopoulos pulls out his smartphone and begins scrolling through Youtube.

He moved to TalkRadio, the radio station owned by Rupert Murdoch, from which GB News poached a number of presenters. It highlights the 275,000 subscribers TalkRadio has racked up on the video-sharing service since 2016. GB News, meanwhile, has attracted the same amount in the past four months. The channel also has 170,000 subscribers on TikTok, the young video scrolling application.

While he says TV audience data helps determine what works and what doesn’t, it’s the digital data that has proven to be “really compelling.”

“When you start a new business, you run into a set of assumptions, but the wonderful thing about a business like ours is that you can pivot very quickly. The success we have had in digital has really exceeded our expectations. “

Turning those growth numbers into sustainable revenues is the ultimate goal, a task made easier now that the advertising industry is strongly recovering from the pandemic.

Frangopoulos wants to turn a profit “as soon as possible,” but says he has years before his financial trail runs out.

Investors – including Sir Paul, who took over from Neil as interim chairman – are very supportive as they can see the disruption is working.

The potential of GB News is already provoking a reaction from its competitors. Murdoch’s decision to launch TalkTV, an insurgent news channel run by Piers Morgan, is “absolutely defensive,” according to Frangopoulos.


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