The legendary EastEnders star, 53, known for playing Ian Beale since the BBC soap opera debuted in 1985, is on hiatus from the series and is said to have been one of ITV’s top bosses picks for this year I am a celebrity.
According to sources, the soap opera star is hoping to show viewers a completely different side of himself – after decades of playing Ian, a whiny resident of Albert Square.
And he has reportedly received an ‘exceptional pay deal’ to appear on the ITV reality series – which is set to return to Wales this year.
A source told The Sun: “Adam was a big target for the casting team – he’s a soap legend and he’s sure to be a huge hit with fans.
“But they knew they might have their work cut out for them because he’s been quite reluctant to do interviews or reality shows for the past few years.
“When you consider how long he’s been known, he’s only accepted a handful of TV appearances outside of Albert Square. And he’s not known to be a regular on the red carpet, either.
“So it’s a huge blow to have reached this point, and everyone is very excited to have him on the show. It’s a brilliant addition.
Adam has been featured on EastEnders since 1985 – beginning his iconic role as a teenager.
He left the BBC soap opera earlier this year – his character running away from Albert Square after a childhood friend-turned-wife Sharon Watts, played by Letitia Dean, attempted to kill him in revenge for the death of her son, Den – whose death was partly Ian’s fault after locking Den inside a sinking boat.
Adam revealed earlier this year that he will be taking an extended leave of absence from the show after decades of service through thousands of episodes.
And his hiatus from the series would last until the New Year, which means his character will be out of Albert Square until 2022.
Joining the cast of I’m A Celeb will see the TV star join other famous faces as they sleep in the icy shadow of Gwrych Castle in Wales and take on the Bush Tucker Trials.
TV icon Richard Madeley has been unveiled as a contender for the 2021 series.
It was revealed on Wednesday that the 65-year-old broadcaster is going to be paid £ 200,000 to appear in the hit show’s upcoming 21st series.