Criminals Send Items For Free To Random Households Then Create Fake Sales With Fake Reviews – .

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Criminals Send Items For Free To Random Households Then Create Fake Sales With Fake Reviews – .


Criminals are sending free products through Amazon to homes in a new scam.

Amazon’s “brush off” scam creates fake sales that are followed by a flood of fake positive reviews.

Consumer group Which one? estimates that more than a million households in the UK may have been targeted.

“Brushing” puts products at the top of the rankings on Amazon, which can generate massive sales. All over the UK people are getting free items, from cheap electronics to beauty products.

Criminals are sending free products through Amazon to homes in a new scam. Amazon’s crooked sellers ‘brushing’ scam creates fake sales which are followed by a flood of fake positive reviews (Stock Image)

Teresa Martin, 67, from Swindon, Wiltshire, received 50 mystery packages, including a karaoke microphone and a glass teapot. She said the US web giant told her to keep the articles.

Rocio Concha Galguera of Which ?, called the scam “disturbing”. Amazon said, “Brushing is a program affecting all online marketplaces. ”

He urged people to report “unsolicited packages” to customer services “so that we can fully investigate and take appropriate action.”

One who? A survey found that six in ten people who received a mystery item kept it, while others gave it away or threw it away.

The consumer champion said information from internet sales experts in China suggests that manufacturers consider the expense of setting up “brushing” programs to be just one of the costs of doing so. of business, as a form of marketing.

Rocio Concha, Director of Policy and Advocacy at Which ?, said: “Consumers should be able to be sure that the popularity and reviews of the products they buy online are genuine, so it’s troubling that third-party sellers seem to be using brushing scams. to play Amazon Marketplace.

“Amazon needs to do more to thoroughly investigate cases of brushing scams and take strong action against sellers who try to mislead consumers. “

The company said, “Orchestrated by bad actors who procure names and addresses from various external sources, ‘brushing’ is a pattern affecting all online marketplaces.

“Amazon has strong processes in place to prevent abuse from impacting our reviews, search rankings and other customer experiences. We will never stop improving the sophistication of abuse prevention in our store, and we will continue to take appropriate enforcement action, including supporting law enforcement organizations in their efforts to keep out the wrong. responsible actors.

“We strongly encourage those who have received unsolicited packages to report them to our customer service team so that we can fully investigate and take appropriate action. “

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