Analysts expect Apple Inc to unveil new Mac laptops with more powerful processor chips in an event that will air later on Monday.
Bloomberg previously announced that Apple plans to release two new MacBook Pro models with 14 and 16-inch screens. The Cupertino, Calif.-Based company introduced new laptop models last year that first used its ‘Apple Silicon’ chips, which it said would gradually be incorporated into the desktop lineup. and company laptops over the past two years.
Before Monday, Apple’s most powerful laptops still relied on chips from Intel Corp. The company has already placed an in-house-designed first-generation M1 chip in some MacBooks as well as its Mac Mini and iMac desktops, but the new, larger MacBook Pro models are expected to feature a more powerful second-generation chip. business.
The new chip, along with a general increase in laptop sales as employees and students stocked up on tech hardware for working and learning from home, caused a boom in Mac sales during the pandemic. Revenue rose 11% to $ 28.6 billion in Apple’s fiscal year 2020, even as iPhone revenue fell 3%.
The expected introduction of the MacBook Pro comes weeks after Apple revamped its iPhone, Apple Watch, and iPad lineup.
Some analysts believe Apple will also update its AirPods wireless earbuds on Monday, although rumors of an update have circulated ahead of other Apple events this year without materializing. Additional devices such as AirPods tend to be big sellers during the holiday shopping seasons and have become one of Apple’s fastest growing categories, with its home and accessories segment increasing by 25% to reach $ 30.6 billion in Apple’s fiscal year 2020.
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