142 Million Households Watched Squid Game, Netflix Says, Adding 4.4 Million Subscribers

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142 million “mind-boggling” households watched Netflix’s dystopian thriller Squid Game, the streaming company said on Tuesday.

Announcing its latest quarterly results, Netflix said it had added 4.4 million subscribers in the past three months, far exceeding Wall Street expectations, and that it expected the next quarter. even better because more content is uploaded after a lull linked to the pandemic.

The company said it plans to add 8.5 million subscribers in the fourth quarter.

But it can be difficult for the company to beat Squid Game, a series about people in high debt playing deadly versions of children’s games that has become the company’s biggest hit.

“A staggering 142 million member households around the world have chosen to watch the title in its first four weeks. The scale of Squid Game’s popularity is truly incredible, ”the company said in a letter to investors.

The Korean show ranked # 1 in 94 countries and “broke the cultural zeitgeist”, inspiring Halloween costumes, Saturday Night Live skits and TikTok memes that drew over 42 billion views.

Over the next quarter, Netflix will be releasing new seasons of The Witcher, Tiger King and Cobra Kai and working with the Roald Dahl estate on series related to his bestselling books, including Charlie and the Chocolate Factory and Matilda.

The company also announced that it will now begin reporting hours viewed rather than the number of accounts viewed.

Netflix said the new metrics “match how external services measure TV viewing and give replay proper credit.”

The latest Netflix figures have pushed the company’s stock price up 2% in after-hours trading.


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