This year’s commemoration comes just as Americans are resuming their coffee drinking habits, according to the National Coffee Association. Coffee consumption has rebounded to pre-Covid levels thanks to the relaxation of health safety restrictions and customers increasingly comfortable ordering in advance on apps, according to the organization’s research .
To mark the day, the origins of which are unclear, Starbucks, Dunkin ‘and other chains will be offering a variety of freebies on Wednesday. Here’s a look at some of this year’s Coffee Day offerings:
For one day only, Starbucks ( Free Coffee Offer: Customers who bring a “clean, empty, reusable mug” to any location in the United States can receive a free mug of the chain’s signature Pike Place brewed coffee. But don’t bother bringing your entire coffee maker as Starbucks limits free refills to 20 fluid ounces, which is roughly the size of a tall mug. )
Wednesday, Dunkin ‘is offering free medium hot or iced coffee with any purchase. The promotion is limited to members of its DD Perks loyalty program. Cold infusion is excluded.
Restaurant chains recently gave freebies exclusively to rewards program members, as the perks entice customers into choosing those brands over their competitors. The programs also allow restaurateurs to access customer purchasing data and ordering habits, allowing diners to be targeted with personalized offers.
Similar to Dunkin ‘, the convenience store chain offers free coffee of any size with the purchase of a baked product to members of its 7Rewards loyalty program.
The donut chain offers free coffee and a free donut with no purchase necessary at its stores in the United States. Of course, there’s a catch: Customers who want both free coffee and a donut must be members of the rewards program. However, those who aren’t can still get free coffee.
There is no catch here. Wawa offers free coffee of any size all day Wednesday at its approximately 900 locations on the east coast. The company said it plans to distribute nearly 2 million cups of coffee.