With James Gunn’s “The Suicide Squad” earning just $ 26.5 million in its first three days of North American box office release, arguments and numerous editorials from devastating movie sites are written to debate. the question of who is to blame.
The $ 185 million budgeted film scored well with critics and online audience polls, but oddly enough, it earned a B + CinemaScore from surveyed audiences in theaters. That’s the same score as David Ayer’s film “Suicide Squad” in 2016 – a film with much worse critical reviews, but a much bigger box office. It also suggests that the general public isn’t enjoying Gunn’s movie as much.
Many claim that the rise of the Delta variant of COVID-19 is undermining consumer confidence – suggesting that this may not be the disappointing first opening in the coming weeks. Should we prepare for another round of successful delays?
Exhibitors naturally highlight Warner’s day-and-date strategy with HBO Max, giving people the ability to stay safely at home to watch the movie. There might be a bit of truth to this, as HBO Max chief Andy Forssell told THR the film has: “emerged as the second most watched movie over the course of a weekend. opening on HBO Max since we started day and date releases with theaters ”.
Probably the top spot on the most-watched release on its opening weekend was “Mortal Kombat” in late April, which opened at $ 23 million. However, HBO Max will not be sharing the actual numbers, so it’s unclear.
Oddly enough, Disney has shown that day-and-date releases may not always be to blame this weekend, as its movie “Jungle Cruise” grossed $ 15.7 million in its second weekend – a low 55% drop from its higher expectations than opened expectations last week. It’s better than some of the other big stalwarts of the past few months, including theatrical-only titles like “F9,” which have fallen to nearly 65% upon their second weekend release.
Either way, Warners is expected to be unhappy with the performance of “The Suicide Squad,” even though they intend to stay in business with Gunn. DC Films President Walter Hamada recently told The Trade, “Gunn is always welcome no matter what he wants to do. He really has a vision and he’s a great partner with us. Whenever he wants to come back, we are ready for him.