NHL jersey announcements approved for 2022-23 season as league joins NBA, MLS – Sportico.com – .

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NHL jersey announcements approved for 2022-23 season as league joins NBA, MLS – Sportico.com – .


The National Hockey League is adding ads to its jerseys for the 2022-2023 season, the last major American sports league to sell marketing space on player uniforms during games.

The NHL board of governors voted unanimously to approve the advertising policy, according to an emailed memo this week to the 32 teams. Clubs are now free to start negotiating with potential partners, according to the memo, which was reviewed by Athletic.

The ads should be a 3 inch by 3.5 inch rectangle, making them slightly larger than the patches the NBA added to their jerseys for the 2017-18 season. NHL representatives did not immediately respond to a request for comment.

These won’t be the first ads to appear on NHL players. Starting last season, the NHL allowed its teams to sell small advertising space on their helmets, a move that opened up a new inventory for clubs to add partners (or welcome existing partners) amid the crisis. income from the pandemic. Commissioner Gary Bettman said teams have kept more than $ 100 million through the program, which has since been extended.

Jersey ads, widespread in professional sports around the world, have been less prominent in the United States, although this is gradually changing. In addition to the NBA, the WNBA has advertisements on the front of its jerseys, and the MLS has several spaces on its uniforms that teams can sell.

The jersey is a particularly valuable real estate asset for marketers, who enjoy extensive television exposure during matches. For a long time, the NBA didn’t even let Adidas, its jersey supplier at the time, put its logo on the top of uniforms, keeping that space only for the league’s own brands.

It is estimated that the recent NBA patching program will increase revenue by $ 150 million per year. Individual team deals typically ranged from low seven figures to over $ 20 million.

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