MTV celebrates its 40th anniversary with a relaunch of its iconic image of an astronaut on the moon, with an MTV flag planted nearby.
On Sunday, the media network unveiled a full-scale “lunar person” during a ceremony at NASA’s Kennedy Space Center in Cape Canaveral, Florida. The new design was inspired by a Moon Person image created this year by Kehinde Wiley, who painted the portrait of former President Barack Obama for the Smithsonian National Portrait Gallery. In an interview with The Associated Press this week, MTV Entertainment CEO Chris McCarthy said the image of space travel fits the minds of its young audience well.
“This is our third generation for which we are reinventing ourselves. Generation Z is by far one of the most interesting, incredibly creative and optimistic generations, ”he said. “And so we thought,” Let’s go back to the origins and do it with NASA, but let’s really do it about the next frontier, which represents Gen Z and really represents a beautiful lunar person that Kehinde built and where we are. are going to be next direction. ‘”
NASA footage of the historic Apollo 11 landing in 1969, with the MTV flag added to the mix, was the first footage to appear on MTV on August 1, 1981, and the first video was “Video Killed the Radio Star ”of the Buggles. MTV has dramatically expanded the power of visual imagery in the music industry and has since greatly expanded its reach, broadcasting around the world and adding influential channels and shows such as VH1, Comedy Central and the First Reality Show. “The Real World”.
After fans, critics, music industry leaders and artists such as David Bowie criticized the channel for showing videos of virtually only white performers in its early years, MTV started playing more. by Michael Jackson and other black artists who have proven to be very popular. The hip-hop program “Yo! MTV Raps ”, which debuted in the United States in 1988, has been hailed for highlighting a subculture that eventually became mass culture.
“I would be lying if I didn’t say we made mistakes along the way. One of the biggest mistakes of the early years was not playing enough diverse music, ”said McCarthy. “So we definitely had our bumps on the road and made a few mistakes. But the good thing I’ve always learned at MTV is that we have no problem taking our mistakes, correcting them quickly, and trying to do the right thing and always follow where the audience is going.
MTV is now very active on social media, with more than 700 million subscribers to MTV Entertainment.
“We started a video channel about what was the new medium of the day in 1981, which, hard to believe, was cable,” McCarthy said. “I think the fun and interesting thing about MTV… is having to constantly blow yourself up and forget everything you knew so that we can recreate a whole new entity for each generation. “
This story corrects the reference to Comedy Central in paragraph 4.