‘Jungle Cruise’ Debuted at $ 34.2 Million, Adds $ 30 Million from Disney + – .

0
11
‘Jungle Cruise’ Debuted at $ 34.2 Million, Adds $ 30 Million from Disney + – .


Walt Disney’s “Jungle Cruise” hit a better-than-expected opening of $ 34.2 million at the domestic box office, despite growing concerns that an increase in coronavirus cases could keep families at home.
With an additional $ 27.6 million in international ticket sales, the film made $ 61.8 million worldwide in its first three days in theaters.

In a pre-pandemic time, the film’s box office opening would be seen as a rocky start. After all, “Jungle Cruise” had a budget of $ 200 million. During the coronavirus pandemic, however, those debuts are on par with previous successful versions.

Over the weekend, about 85% of North American theaters were open to the public, according to data from Comscore – the highest number since March 2020. Globally, some markets continue to experience capacity limits, and the surge in Covid cases has driven many overcrowded films away. theaters.

The film, starring Emily Blunt and Dwayne Johnson, also debuted on Disney’s streaming service Disney + for $ 30, totaling $ 30 million in worldwide sales over the weekend. “Jungle Cruise” is expected to be the last on Disney’s list to be released using this method.

Disney’s decision to release films like “Cruella,” “Black Widow,” and “Jungle Cruise” using this strategy came at a time of uncertainty. The studio has long waited to release major titles, but as restrictions on coronaviruses have eased, vaccination rates have increased and the industry has started to rebound, Disney has chosen to release new blockbusters simultaneously in theaters. and via Disney + for $ 30. This way, viewers who were comfortable returning to the cinema could do so, but those who were not could watch from their living room.

In doing so, Disney has drawn the wrath of the National Association of Theater Owners, which lambasted the studio two weeks ago for poor sales of tickets for week two of “Black Widow,” as well as one of its biggest stars, Scarlett Johansson, who is suing the studio for lost wages.

While “Black Widow” had the biggest opening of any movie released during the pandemic, it’s clear that its streaming release chipped away at box office profits. With audiences capable of seeing “Black Widow” on Disney + again, the film is not stimulated by people returning to the theater to see the film again.

Plus, because “Black Widow” hit the domestic market while it’s in theaters, hackers get access to a high-quality version of the film. This increased illegal views of the film and is partly responsible for the steadily declining performance at the box office.

“Jungle Cruise” will likely meet the same fate.

LEAVE A REPLY

Please enter your comment!
Please enter your name here