Jay-Z takes another step into the vegan business.
Misha’s vegan approach focuses on products “Made from organic cashew and almond milk, mixed with fresh herbs, vegetables and locally sourced spices, resulting in real cheese, made the traditional way – just without the dairy. ”
Jay-Z and Chris Paul’s investment will help the company grow into retail, develop new products and expand its team. Marcy Ventures co-founder Jay Brown said: “When we first discovered Misha’s, we found immediate synergies. We embrace businesses that value sustainability, empowerment, inclusiveness, accessibility, convenience, health and wellness, and personal expression.
Jay started his way down the vegan adventure route after take on a vegan challenge with Beyonce in 2013. The powerful couple founded their own vegan food delivery business in 2015 called 22 Days Nutrition.
The rapper’s previous vegan ventures notably helped Impossible Foods raise $ 300 million in 2019 and a $ 1 million investment round in Partake Foods, a vegan cookie brand. It has also invested in the oat milk brand Oatly and invested $ 50 million by the parent company of the vegan chicken brand NUGGS – SIMULATE.
Misha’s Kind Foods Co-Founder Aaron Bullock said, “These investors and their enthusiasm not only confirm the quality and excellence of our artisan cheeses, but they also align with our long-term vision and mission.
Bullock added, “I have no doubts that having these investors at the table will be vital for the future growth of the company, as they will bring valuable cultural instincts, brand knowledge as well as marketing expertise. operation and growth. “