Whether or not you are a fan of the Ford F-150 Lightning, and no matter what you think about its ability to sell or not, it is undeniable that it marks a major turning point in automotive history.
Traditional automakers have been selling electric vehicles for years, although in many cases it seems they haven’t tried very hard. Sure, they produce electric vehicles, but until recently it didn’t seem like they really wanted to sell them in large numbers. Most of the options haven’t been very appealing, automakers don’t really advertise them, and they seem to be content with dismal sales.
Fast forward to the present and now we have several electric cars that are compelling, and the automakers are finally working hard to get the word out. Take for example the Porsche Taycan and the Ford Mustang Mach-E. Ford is already proving that it can attract buyers with a version of the Mustang that is a four-door electric crossover. A Ford electric pickup could take the concept to a whole new level.
Tesla has proven that electric vehicles can appeal to the mass market, and its Model 3 has sold incredibly well. Now that more and more people are interested in electric vehicles, it makes perfect sense for them to take the plunge and buy cars like the Mustang Mach-E. We can only assume the same will happen with the F-150 Lightning.
Roadshow put together the above video on seven ways the F-150 Lightning has been the most important electric vehicle since the Tesla Model S. The chain writes:
“You don’t normally think of an F-150 and a Model S in the same space, but they have one huge thing in common: they’re great table dressers. “
Watch the video for all the details. Then tell us if you think the F-150 Lightning has what it takes to change the automotive landscape as we know it.