New foldable phones are on the way. Samsung will holdat 7:00 a.m. Pacific Time on Wednesdays. Like all events since the spread of COVID-19 around the world, Samsung’s latest launch is entirely virtual. You can watch the tech giant’s YouTube page, with the link uploaded an hour before the event.
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Foldable. Samsung plans to introduce new models of the , which extends outward from a phone to a tablet, and the Galaxy Z Flip, which features a clamshell design, allowing users to house the interior flexible display by closing the sides. The new devices will feature more durable materials and new multitasking capabilities, and they’re also expected to cost less than their predecessors at launch.
The introduction of slightly more affordable foldables continues a trend seen at Samsung throughout 2021. In, the company unveiled its flagship range of Galaxy S21 smartphones, . Then in , the .
Samsung’s efforts to make devices more affordable are twofold. First, component prices have come down because Samsung has made an effort to refine the manufacturing process for its devices. Above all, the drop in device prices is recognition of the current environment. Even before the pandemic, consumers in markets like the United States kept their phones for three years instead of the previous standard of two years. At the height of the spread of COVID-19 last year, many buyers chose to upgrade their work-at-home equipment, like laptops and webcams, instead of looking for new phones. And for many, $ 2,000 was too much to pay for a device more delicate than traditional smartphones.
At Unpacked Thursday, Samsung is expected to launch the Z Fold 3 and Z Flip 3 with lower starting prices. The Z Fold 2, unveiled a year ago,. Its $ 2,000 price tag made it inaccessible to most consumers and kept foldables from becoming mainstream devices. Even the Z Flip’s initial price of $ 1,380 was too high for many buyers, and that was before it got a price hike with 5G. Samsung in February for his from $ 250, to $ 1,200, and in April, .
Rumors say the new Z Flip 3 could be priced at $ 1,000, bringing it into line with theand the . The Z Fold 3 will likely see a price drop as well, but there haven’t been any detailed rumors about the cost in US dollars.
In addition to introducing more durable and cheaper foldables, Samsung is also expected to unveilGalaxy Buds 2 smartwatches and wireless headphones at Unpacked.
Check back to CNET for full coverage of Samsung’s product launch.