Galaxy Z Fold 3, Z Flip 3 and more – .

Galaxy Z Fold 3, Z Flip 3 and more – .

New foldable phones are on the way. Samsung will hold its third Unpacked of 2021 at 7:00 a.m. Pacific Time on Wednesdays. Like all events since the spread of COVID-19 around the world, Samsung’s latest launch is entirely virtual. You can watch the tech giant’s YouTube page, with the link uploaded an hour before the event.

Samsung’s next Unpacked event will take place on August 11.


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Foldable will be the big topic of the day at Unpacked. Samsung plans to introduce new models of the Galaxy Z Fold, which extends outward from a phone to a tablet, and the Galaxy Z Flip, which features a clamshell design, allowing users to house the interior flexible display by closing the sides. The new devices will feature more durable materials and new multitasking capabilities, and they’re also expected to cost less than their predecessors at launch.

The introduction of slightly more affordable foldables continues a trend seen at Samsung throughout 2021. In January, the company unveiled its flagship range of Galaxy S21 smartphones, that it sold for $ 200 less than last year’s Galaxy S20 devices. Then in Mars, the showcased its range of inexpensive Galaxy A smartphones.

Samsung’s efforts to make devices more affordable are twofold. First, component prices have come down because Samsung has made an effort to refine the manufacturing process for its devices. Above all, the drop in device prices is recognition of the current environment. Even before the pandemic, consumers in markets like the United States kept their phones for three years instead of the previous standard of two years. At the height of the spread of COVID-19 last year, many buyers chose to upgrade their work-at-home equipment, like laptops and webcams, instead of looking for new phones. And for many, $ 2,000 was too much to pay for a device more delicate than traditional smartphones.

At Unpacked Thursday, Samsung is expected to launch the Z Fold 3 and Z Flip 3 with lower starting prices. The Z Fold 2, unveiled a year ago, is the most expensive phone in the company. Its $ 2,000 price tag made it inaccessible to most consumers and kept foldables from becoming mainstream devices. Even the Z Flip’s initial price of $ 1,380 was too high for many buyers, and that was before it got a price hike with 5G. Samsung in February reduced the starting price for his Galaxy Z Flip 5G pliable from $ 250, to $ 1,200, and in April, he reduced the price of the Z Fold 2 to $ 1,800.

Rumors say the new Z Flip 3 could be priced at $ 1,000, bringing it into line with the Galaxy S21 Plus and the iPhone 12 Pro. The Z Fold 3 will likely see a price drop as well, but there haven’t been any detailed rumors about the cost in US dollars.

In addition to introducing more durable and cheaper foldables, Samsung is also expected to unveil Galaxy Watch 4 et Watch 4 Classic Galaxy Buds 2 smartwatches and wireless headphones at Unpacked.

Check back to CNET for full coverage of Samsung’s product launch.


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