First Look at Discount Supermarket Nicknamed ‘Russian Lidl’ as Mere Opens Doors to First Preston Store – .

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First Look at Discount Supermarket Nicknamed ‘Russian Lidl’ as Mere Opens Doors to First Preston Store – .


SHOPPERS bought inexpensive groceries from a new supermarket dubbed “Russian Lidl”.
Mere today opened the doors of her first UK store in Preston, selling 24 rolls of toilet paper for just £ 2.70, more than half the price of other stores.

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Mere in Preston was a Nisa store
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Items for sale at Mere include brands like Lenor
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Simple stores lack the amenities and equipment seen in most supermarkets

Shoppers arriving at the store were promised prices up to 30% cheaper than its competitors.

Items for sale in the store – which is the first of 300 planned for the UK – include household items like toilet paper and dish soap.

Groceries for sale at the store include pasta, cookies, and pots of sauces.

Like the German discount stores Lidl and Aldi, Mere has a minimum of equipment and amenities to be able to offer low prices.

The items are stacked in the large boxes in which they are delivered and are stacked on pallets on the floor.

The unbranded 24-pack toilet roll was priced at just £ 2.70 and one buyer spotted bags of generic pasta priced at 23p for 400g.

A pack of 24 own-brand toilet rolls will set you back £ 7.50 at Sainsbury’s Morrisons and Asda

Andrex, Cushell and Velvet brand bog roll costs the same or more, with the most expensive costing more than a tenth.

The cheapest we found but not as cheap was Aldi’s 24 pack of luxury bathroom tissue for £ 6.59 – still £ 3.89 more than Mere.

The buyer also spotted Fairy Liquid priced at 69p and the Fairy dishwasher tablets costing £ 3.90, and the large bottles of Lenor were priced at £ 5.90, though sizes are unclear .

Branded products on sale also include Pampers and PG Tips, but the retailer has not revealed the price list of items available at launch.

The cheapest Fairy Liquid on sale in other supermarkets was 97p at Asda, according to LatestDeals supermarket comparison tool, but you can get Aldi’s own-brand dishwashing liquid at 37p.

The Fairy dishwasher tablets are priced at £ 7.50 for a 58 pack at Morrisons, which equates to 13 pence per tablet and was the cheapest on sale.

Svetofor was founded in Siberia in 2009, but has opened stores in Europe since 2018 under the name Mere.

Mere was launched in Europe in 2018 and was founded in 2009 in Siberia where it is known as Svetofor.

Further stores in the UK are also planned, including locations in Castleford, Mold and Caldicot.

The Preston store is located in a former Nisa in Ribbleton.

Mere compares to Costco, but with no membership fees and no in-store service.

Each UK store would be around 10,000 square feet and only have eight employees.

The supermarket purchases inventory from suppliers on a “sell or return” basis, which means it will return unsold goods to the seller.

The Russian chain is said to have 3,200 stores worldwide.

Buyers had a good deal on the first day of opening
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Buyers had a good deal on the first day of opening
Mere's crates are staffed and the items are stacked high in boxes they arrive in
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Mere’s crates are staffed and the items are stacked high in boxes they arrive in

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