Celebrities Join Advertising Campaign to End Menopause Taboo

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Celebrities Join Advertising Campaign to End Menopause Taboo


The common symptoms that herald menopause are regularly dismissed with a joke. A little discomfort? A slight embarrassment? On Monday, a new poster campaign and an online charity campaign could start to change all that.

Far from being simply “a nuisance,” the slow onset of menopause can be accompanied by a debilitating array of conditions and ailments. In addition, they affect a large part of the population and can lead to serious permanent damage to the bone health of women if left untreated.

Now, a list of well-known celebrities including Davina McCall and Lorraine Kelly are supporting The Menopause Charity as they launch a series of five striking posters to highlight the importance of recognizing a wide range of symptoms and asking for help. . Clear Channel, the digital signage company, has donated 80 advertising spaces in shopping malls in England and Wales for the remainder of this month and beyond.

The Menopause Charity association aims to “break the taboo around menopause” by inviting supporters to take a selfie next to a poster and then post it online. Topics covered are brain fog, vaginal dryness and low libido.

“Menopause is a female hormonal deficit with health risks. So many symptoms are not recognized as the result of low hormone levels, so these notice boards will really help people better understand the symptoms and health risks, ”said Dr Louise Newson, founder of The Menopause Charity. “Far too few women receive adequate support, help and treatment for menopause. “

TV presenter McCall is among the first to call on the public to take action to recognize the impact of menopause on many lives. “Find a poster, take a selfie and post it! Let’s end the fact that women don’t feel heard and invisible, ”she said. Other high profile supporters include Liz Earle, entrepreneur and beauty writer, and former Olympian Michelle Griffith-Robinson.

“Women should know that they no longer need to stay calm and carry on during perimenopause and menopause, and that they can turn to The Menopause Charity for expert advice on how to talk. symptoms with their doctor and workplace, ”said Emma Wilkinson, CEO of Menopause Charity

“We especially want to reach out to underserved and economically disadvantaged communities who are not getting the help they deserve. “

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