Adobe announced Thursday that it is buying the company behind the popular collaborative video production software of the same name, Frame.io, for $ 1.275 billion. Adobe says they tried to create their own collaboration software, but decided to buy Frame.io because some customers were already using it in their workflows, Bloomberg reports.
Frame.io takes the often tedious process of reviewing edits and sequences, and makes it asynchronous and web-based, much like Google Workspace. Editors, customers, and anyone else can use the company’s cloud-based software to store and view footage, and leave comments on changes, just by sharing a link. Frame.io also offers integrations with popular video editing software such as Adobe’s Premiere Pro, Apple’s Final Cut Pro, and Avid Media Composer. The edge is no stranger to Frame.io – our video team has been using the software for a few years.
Frame.io will operate independently until the Adobe deal closes, after which the company’s founders, Frame.io CEO Emery Wells and co-founder John Traver, will join Adobe. Wells will continue to lead the Frame.io team and report directly to Adobe Product Manager Scott Belsky, Adobe said. In statement on acquisition, Wells adds “the Frame.io product you know and love isn’t going anywhere,” and says Adobe ownership will offer more resources and tighter integrations with Premiere Pro and Creative Cloud . Frame.io will also continue to support non-Adobe software like Final Cut Pro, Avid, and DaVinci Resolve, according to Wells.
Neither ad says what the Frame.io subscription will look like in the future once the deal is done. Currently, you can use a limited version of Frame.io for free, or pay $ 15 per month, $ 25 per month, or custom corporate rates for different amounts of cloud storage and users. It’s not hard to imagine these plans fitting seamlessly into a Creative Cloud membership at some point in the future. The edge asked Adobe if it plans to include Frame.io in its existing subscriptions in the future.
Adobe has taken steps to add its own collaboration features in Premiere Pro, Photoshop, and Illustrator in the past, but nothing looks quite the same as Frame.io. The purchase of the company could naturally sweeten the deal for anyone who is already a Creative Cloud subscriber, while also strengthening Adobe’s grip on the creative industry as a whole.