The feature was introduced to the world in November, with the aim of copying the ‘stories’ tool that rose to prominence on Snapchat and has since taken over Instagram. As with these competitors, the messages took up the entire screen and lasted 24 hours, after which they disappeared from view.
But the feature was unsuccessful and Twitter says it will now be removed in the coming weeks. It had already had a rough rollout, with bugs and reviews that caused it to be put on hiatus on day one.
“We are removing the fleets on August 3, working on new things,” he wrote in a message, sent in lowercase. “We’re sorry or you are welcome.” “
The room at the top of the app, above the tweet timeline, will instead be occupied by Spaces. It’s another attempt to replicate the functionality of another popular app, this time offering Clubhouse-style live audio chat rooms.
Some of the features of Fleets, such as stickers and different text formatting options, will be integrated into the regular tweet bar, allowing users to share images in the same style.
Twitter had touted Fleets as one of many experiments to encourage its users to post more. Many registered users of the site don’t post at all, and it hasn’t grown at the speed of competitors like Facebook.
But that hadn’t happened, Ilya Brown, Twitter’s head of product, brand and video ads, said in a blog post announcing the feature’s shutdown.
“We built Fleets as a fleeting, less stressful way for people to share fleeting thoughts,” he wrote. “We were hopeful that Fleets would help more people feel comfortable joining the conversation on Twitter.
“But since we introduced Fleets to everyone, we haven’t seen an increase in the number of new people joining the conversation with Fleets as we had hoped. “
Mr Brown did not disclose what new features the company is working on instead. But the company has been open to new products it has been working on in recent months, including new tools that would allow people to keep their messages only for specific groups of subscribers.