Swiss watch brand TAG Heuer has partnered with a “long-term” collaboration with Nintendo and the two are today launching the TAG Heuer x Super Mario Limited Edition watch. For TAG Heuer, the goal is to advance the brand’s already strong Connected Technology. Just five years ago, TAG Heuer was really moving forward with its smartwatches, and just before the pandemic hit, in March 2020, the brand released its next-generation smartwatch with a special focus. on the golf course.
Now Nintendo’s digital superstar Mario comes to life on the wrist of the new TAG Heuer Connected watch to mix traditional watchmaking with smart functions and a guru known to climb walls and outdo rivals.
The watch is designed to encourage the wearer to increase their physical activity with the super-duper Mario. With this concept at the forefront, the watch is designed as a tool to stimulate activity and thus encourage heart health and physical improvement. While other watches may do so in the form of a ‘get active’ alert, this watch achieves the goal with the beloved Mario in a special game that lasts all day.
The more active the wearer, the more animated the face of the Mario watch becomes. In the morning, Mario greets the wearer as a greeting, but as the day progresses and activity increases, the wearer receives rewards they can unlock – offering bonus surprises. Just like in the Super Mario Bros. games.
The TAG Heuer x Super Mario Limited Edition watch features Super Mario Bros. design elements. both physically and digitally. The watch faces feature digital elements from the 1985 version of the game, and the red accents echo Super Mario’s iconic red hat. Physical attributes come into play in the form of a bezel with booster symbols at 3:00 am, 6:00 am, and 9:00 am. The color of the watch? Black and red naturally.
Super Mario is an iconic franchise that has won over generations of players, with 330 million copies sold worldwide.
“For this collaboration with Nintendo, Super Mario immediately came to mind,” explains Frédéric Arnault, CEO of TAG Heuer. “And it’s not just its international and intergenerational appeal that won it. Mario is the ultimate super-active character whose persistence and tenacity take him out of any situation. And what better than the TAG Heuer Connected to bring this iconic character to life and inspire users to team up with Mario to get out and be more active? The TAG Heuer Connected is the perfect companion for a connected life and the best friend of any active person. With this limited edition Super Mario smartwatch, they can add a little fun and originality to their activities.
The 45mm watch is made of stainless steel and comes with two interchangeable straps in Super Mario Red: one in leather, the other in rubber. It is sold in exclusively designed packaging. Only 2,000 pieces will be manufactured and they will be available for sale in select TAG Heuer stores from July 15th.